A LeadGen.com Case History

30 New Accounts

Background: A fireworks display company was losing accounts to a new, regional competitor. And they needed to turn the situation around before it was too late. The Problem: Being in a seasonal business, the company's program to retain accounts left a lot of room for a competitor to horn in on their relationships - which they did with a superior product and more aggressive Marketing.

The Solution: With LeadGen.com's help, they began a program to re-kindle neglected relationships, and better understant their market's needs - which inspired their own innovations. Results: In addition to stemming the account losses, they were able to pick up 30 new accounts in the first year of the program.