A LeadGen.com Case History

500% Increase in Sales

Background:

An innovative eLearning company had come up with a solution that could dramatically improve outcomes. But because the market was so crowded, they couldn't get the attention of their target buyers.

Problem:

Despite spending heavily on SEO, email, social media and cold calling, they were getting barely one new opportunity per week, and closing one per month. And the cash drain was accelerating.

Solution:

An analysis by LeadGen.com identified positioning as the key problem. A quick fix modified both their Marketing and Sales approaches, resulting in a dramatic increase in the number of "at-bats."

Results:

Within six weeks, they were booking five new, qualified appointments per week, and closing at least two of them. And because the new positioning was so effective that they were able to increase their prices.