LeadGen.com


Who's Responsibility Is the Conversion Rate?


In spite of all the many ways there are to promote your business today, it doesn't do any good if you can't ultimately engage the prospect in a dialog about his needs and problems in the context of his willingness to pay you to solve them. So, what needs to be done?



The Rest of the Story...

First,it would be nice, by the way, if the prospect was a decision maker, or at least an influencer.

So, providing him with information, if there's no intent or ability to buy, is just a waste of time and money. And improving metrics that don't connect directly to sales is delusional. Your marketing process must account for the conversion of the contact into an appointment. Otherwise it's just shouting in an empty room.

And putting the burden on your salespeople to convert "junk" leads into opportunities doesn't solve the problem either. It merely shifts the cost to them - sometimes perniciously so.

In short, if the marketing department designed the program, then the cost of conversion is theirs to bear. At LeadGen, generating qualified sales leads and getting you in the door - whether we do it or we help you do it - is what we're all about.

Do you have a number to hit? Call LeadGen.com today!








Did you know that LeadGen.com does much more than just lead generation?


LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.

Strategy Development
☐ Opportunity Identification
☐ Strategic Analysis
☐ Competitive Analysis
☐ New Product Planning
☐ Strategic Market Planning
☐ Business Plans
☐ Marketing Plans
☐ Sales/Territory Plans
☐ Modeling and Risk Analysis
☐ Situation Analysis
☐ SWOT Analysis

Promotion
☐ Targeted Facebook Ads
☐ Social Media Marketing
☐ Public Relations
☐ Digital Marketing
☐ LinkedIn Advertising
☐ Instagram, Twitter, etc.
☐ Pay-per-click Advertising
☐ Reverse Ads
☐ Intent Marketing
☐ Text Marketing
☐ Geofence Marketing
☐ Retargeting
☐ Video Marketing
☐ Click Funnels
☐ Mobile Marketing
☐ Billboards
☐ Radio / TV Advertising
☐ Digital Advertising
☐ Email Marketing
☐ Direct Mail
☐ Search Engine Optimization
☐ Publicity
☐ Branding

Content Creation and Distribution
☐ Blogging
☐ Vlogging
☐ Content Writing
☐ DM/DR

Market Research and Targeting
☐ Primary Market Research
☐ Secondary Market Research
☐ Surveys and Questionnaires
☐ List Research and Clean-Up
☐ Data Mining
☐ Calling/Mailing Lists

Recruiting and Development
☐ Sales Recruiting
☐ Business Development Reps
☐ Channel Partner Recruiting
☐ Sales Manager Recruiting
☐ Marketing Manager Recruiting
☐ Sales Role Modelling
☐ Compensation Programs
☐ Influencer Recruiting

Sales Training
☐ Cold Calling Training
☐ Account Mgt Training
☐ Solution Selling
☐ Sales Coaching
☐ Sell Cycle Mgt

Technology
☐ UX/ UI Design
☐ CRM Systems
☐ Call Center Systems
☐ AI Systems
☐ Immersive Story-Telling
☐ e-Commerce Systems
☐ Custom Software
☐ Mobile Systems
☐ App Development
☐ Security and Anti-Fraud

Financial Solutions
☐ Commercial Loans
☐ Receivables Factoring
☐ Equity Investment

Sales/Marketing Consulting
☐ Sales Consulting
☐ Marketing Consulting
☐ Channel Consulting

Campaign Components
☐ Brochures and Fliers
☐ Case Histories
☐ Economic-Value Models
☐ Script Writing
☐ Cover Letters
☐ Sell Sheets
☐ Proposal Writing
☐ White Papers
☐ Videos
☐ Animation
☐ Infomercials
☐ Conversion Pages
☐ Landing Pages

Lead Generation
☐ B2B Telemarketing
☐ Professional Cold Calling
☐ LinkedIn Lead Generation
☐ Bulk Cold Calling
☐ Executive App't-Setting
☐ Getting Specced In
☐ Pre-Qualification Programs
☐ Nurture Campaigns
☐ Telesales
☐ Trade Show Pre-Calls
☐ Trade Show Follow-Ups
☐ Call Center Screening

When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!






New York, NY • Moorestown, NJ • Reno, NV
866-235-1100 • Sales@LeadGen.com