It's hard for many of us to deal with the devastation wrought by the coronavirus pandemic. For example, I often have to console my wife, who's a physician, for a good 10-15 minutes each evening when she gets home from work; though I know it's much worse for the families of Covid-19's victims. And for those who've *only* lost their jobs, or whose businesses face bankruptcy, it can seem like the end of the world.
In this era of social distancing, though, there's really only one solution.
The power of human connection isn't diminshed by the lack of physical contact, it's just challenged. Sure, we have two ears and only one mouth so we can listen twice as much as we speak. But today your voice is more important than ever - because there's someone out there who needs to know you care.
One of our Lead Generation Specialists, with the blessing of a far-sighted client, decided to just start calling prospects to ask how they're doing. No sales pitch; just a hello. Most are working from home, if you can even call it that. But all of them appreciated the call. And all of them have told Audrey (our LGS) that she'll get their orders once they start buying again - without being prodded.
I guess I'm not surprised. At its core, good Marketing is all about making a connection - a human connection.