Even though your margins are getting squeezed to the bone, you have to try to find a way to do something extra for your customers and your prospects these days.
Remember, they're probably hurting. Maybe their job is in jeopardy. Maybe a loved one is sick. Or maybe they're just stressed out by all the craziness.
Find something you can give them to lighten their burden. If you have a discount, bump it for a month as a way to say thanks. If you have a service that you normally charge for, but that you could maybe do for free, offer it up. If you have a stress ball that you handed out at your last trade show, stick it in the mail as a way to tell people you're thinking of them.
(Quick question: Does our giving you these tips help relieve any of your stress?)