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Who Gets the Life Preservers?

You're the Captain. The boat is sinking. There's you, your Marketing Manager, and your Sales person. And you have only two life preservers. Who gets them?

Hard times have a tendency to concentrate the mind. And for most companies in today's crisis, it's the Marketing Manager who's going to become shark bait.

But is that the right answer?

What if the market comes back? Who's easier to replace? Who's got the better ROI?

The knee-jerk response is to hold onto your salesperson. But we can tell you what the right answer is.

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