For many of us, the coronavirus has turned our world upside down. We're being asked to make sacrifices for our neighbors, and for the vulnerable.
And many businesses are being forced to close; sadly, many never to open again.
So can we see what the world will look like on the other side, and how to make it in the new world?
The Rest of the Story...
It's unimaginable that things will go back to the way they were. Until we have a vaccine, we'll have to make a few more accommodations to the pandemic. The social compact may change, too. It changed after 1918 Spanish Flu epidemic (The Roaring Twenties, anyone?) And it changed after the depression.
From an economic perspective, it means that some businesses won't survive. And new ones will be created. That's just the magic of the free market at work.
From a marketing perspective, though, I don't think anything's going to change - at least insofar as what should be your guiding principle:
Provide value.
Did you know that LeadGen.com does more than just generate leads?
LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.
Strategy Development ☐ Opportunity Identification ☐ Strategic Analysis ☐ Competitive Analysis ☐ New Product Planning ☐ Strategic Market Planning ☐ Business Plans ☐ Marketing Plans ☐ Sales/Territory Plans ☐ Modeling and Risk Analysis ☐ Situation Analysis ☐ SWOT Analysis Promotion ☐ Targeted Facebook Ads ☐ Social Media Marketing ☐ Public Relations ☐ Digital Marketing ☐ LinkedIn Advertising ☐ Instagram, Twitter, etc. ☐ Pay-per-click Advertising ☐ Reverse Ads ☐ Intent Marketing ☐ Text Marketing ☐ Geofence Marketing ☐ Retargeting ☐ Video Marketing ☐ Click Funnels ☐ Mobile Marketing ☐ Billboards ☐ Radio / TV Advertising ☐ Digital Advertising ☐ Email Marketing ☐ Direct Mail ☐ Search Engine Optimization ☐ Publicity ☐ Branding Content Creation and Distribution ☐ Blogging ☐ Vlogging ☐ Content Writing ☐ DM/DR Market Research and Targeting ☐ Primary Market Research ☐ Secondary Market Research ☐ Surveys and Questionnaires ☐ List Research and Clean-Up ☐ Data Mining ☐ Calling/Mailing Lists Recruiting and Development ☐ Sales Recruiting ☐ Business Development Reps ☐ Channel Partner Recruiting ☐ Sales Manager Recruiting ☐ Marketing Manager Recruiting ☐ Sales Role Modelling ☐ Compensation Programs ☐ Influencer Recruiting Sales Training ☐ Cold Calling Training ☐ Account Mgt Training ☐ Solution Selling ☐ Sales Coaching ☐ Sell Cycle Mgt Technology ☐ UX/ UI Design ☐ CRM Systems ☐ Call Center Systems ☐ AI Systems ☐ Immersive Story-Telling ☐ e-Commerce Systems ☐ Custom Software ☐ Mobile Systems ☐ App Development ☐ Security and Anti-Fraud Financial Solutions ☐ Commercial Loans ☐ Receivables Factoring ☐ Equity Investment Sales/Marketing Consulting ☐ Sales Consulting ☐ Marketing Consulting ☐ Channel Consulting Campaign Components ☐ Brochures and Fliers ☐ Case Histories ☐ Economic-Value Models ☐ Script Writing ☐ Cover Letters ☐ Sell Sheets ☐ Proposal Writing ☐ White Papers ☐ Videos ☐ Animation ☐ Infomercials ☐ Conversion Pages ☐ Landing Pages Lead Generation ☐ B2B Telemarketing ☐ Professional Cold Calling ☐ LinkedIn Lead Generation ☐ Bulk Cold Calling ☐ Executive App't-Setting ☐ Getting Specced In ☐ Pre-Qualification Programs ☐ Nurture Campaigns ☐ Telesales ☐ Trade Show Pre-Calls ☐ Trade Show Follow-Ups ☐ Call Center Screening When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go! |