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Social Distancing

For many of us, the coronavirus has turned our world upside down. We're being asked to make sacrifices for our neighbors, and for the vulnerable.

And many businesses are being forced to close; sadly, many never to open again.

So can we see what the world will look like on the other side, and how to make it in the new world?

It's unimaginable that things will go back to the way they were. Until we have a vaccine, we'll have to make a few more accommodations to the pandemic. The social compact may change, too. It changed after 1918 Spanish Flu epidemic (The Roaring Twenties, anyone?) And it changed after the depression.

From an economic perspective, it means that some businesses won't survive. And new ones will be created. That's just the magic of the free market at work.

From a marketing perspective, though, I don't think anything's going to change - at least insofar as what should be your guiding principle:

Provide value.

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