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Running a Business When You have No Customers

Of all the challenges brought on by the coronavirus, one of the most difficult is maintaining your revenue stream when so many of your customers have gone to ground.

Fortunately there are numerous examples of companies that have survived for many months without adequate revenues.

The key to surviving is being able to convince investors of how great things are going to be once the threat passes. Companies such as, Blockbuster, Tower Records and the Trump Taj Mahal all managed to persuade bankers to lend them money, while they projected an air of confidence in the future.

Just remember to wear a suit and tie when you make your funding pitch over Zoom, although pants are optional.

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