In our more serious posts, we talk about the importance of communicating with your prospects and customers during the lockdown. And we stress empathy over commerce, rapport over results.
But when you see us in our top hat, don't expect to get news you can use. Like this:
The Rest of the Story...
The key to Lockdown Marketing is to recognize that you have a captive audience. Many of your prospects are quarantined with their children, and they long for an adult conversation.
To help them in their hour of need, be sure to use full sentences. Allow them to vent as much as they need to. And if the call is interrupted, wait patiently until their child is done whining before beginning your sales pitch.
Finally, if your prospect starts taking to you like a five-year-old, remember, it's probably just Stockholm Syndrome.