The coronavirus pandemic has obliterated demand for many products and services; and it will take months, if not years, for many markets to come back.
In the spirit of being creative, we thought we'd ask the government for advice, since they weren't very forthcoming with PPP money.
Although the EPA isn't the government agency one would normally ask for business advice, with everything else going upside down, why not consider their out-of-the-box solutions, too?
According to the EPA, there are three things they said we should do: reduce, reuse and recycle.
• Reduce - Cut your costs as much as you can.
• Reuse - Don't waste money trying to come up with new marketing content. Take last year's content and post it again. No one read it the first time, so don't worry.
• Recycle - Take all of your old prospect lists, and work them again. Who knows? You might get lucky.
Next week: We ask HUD what they think we should do.