There's no question that the coronavirus pandemic has brought unimaginable personal tragedy and economic havoc.
But as a business owner, your ability to see through the chaos, and take advantage of the unique opportunity that it presents, will determine how your business does when the recession ends. That's because, just like the best time to buy stocks is when the market is down, a recession is the ideal time to buy market share.
Think about it: Your competitors have cut their marketing budgets to save money, making it easier for your message to get through.
Your customers and prospects are working from home - often at a reduced capacity - making them more receptive to your call.
And even the media is cheaper because fewer businesses are competing for the channels.
As a famous politician once said, "Never let a crisis go to waste." Today, the more marketing you do, the more market share you'll gain, and the more profitable you'll be when the crisis is over.