When it comes to helping clients achieve success, it's not just the company's top line revenue that counts. That's because the success of a campaign is often made up of a lot of little wins - one salesperson at a time, and one appointment at a time.
And that's exactly what happened with a client in the advertising business.
The salesperson was struggling to make his numbers, and was threatened with the loss of his job if he couldn't bring in more sales. So we blitzed his territory, and got him appointments at two major pharmaceutical firms.
The bad news was that it was incredibly expensive, and incredibly hard to do, since we were just coming out of the 2009 recession.
The good news was that he landed one of the accounts, and it saved his job.
Score one for the good guys.