Have you tried outsourcing your Marketing program, only to end up with nothing to show for it? Or worse, have you tried hiring someone in-house, and still not hit your numbers?
Maybe they're not the problem.
Marketing today is far more complex than ever before. Before, you could run print ads in a few key trade journals, and make your living closing the bingo cards. Or you could exhibit at a trade show, and there'd be enough business cards in the fish bowl to last 'til the next show came along.
Now, however, everything's changed. You're competing with everyone from the Fortune 500 to a teeny-bopper blogger for attention.
Still think you know what you're doing?