Pay-per-Lead Is Like Cheap Insurance
There was a time when everyone knew what the term "cheap insurance" meant. It meant low-price insurance that didn't pay claims.
With the lunacy that passes for marketing today, it's ironic how the term is now a benefit. But the fact still remains: You can't avoid risk.
The Rest of the Story...
It's one think to squeeze a carrier's margins. But it's quite another to taunt the actuarial tables; it can't be done without paying a price.
So when you try to shift your marketing risk to your vendor, do you really think it's not going to bite you on the backside?
Did you know that LeadGen.com does more than just generate leads?
LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.
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