LeadGen.com


Building Your Sales Engine 1: Start with Market Research


Whether you're an entrepreneur with the next big thing or a grizzled road warrior trying to figure out how you're going to make your numbers next quarter, start building your sales engine by figuring out what market you want to go after, and how best to go after it.

Market research is not optional, or expensive. And it's a lot better to find out that you're pushing a rope before you get tangled up in it.



The Rest of the Story...

Do some research, either online or in-person, to make sure there's really an opportunity. Some of the questions you need to answer are:

•   Who are we going to sell to, and why should they buy from us?
•   What problem are we going to solve, and what's the willingness-to-pay for a solution?
•   How are people solving it now, and how are we better?
•   What is the competitive environment, and why should someone buy from us rather than a competitor?
•  How can I reach my market effectively and efficiently?

At LeadGen.com we can design and implement your research plan, and make sure you don't fall victim to your hopes.








Did you know that LeadGen.com does more than just generate leads?


LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.

Strategy Development
☐ Opportunity Identification
☐ Strategic Analysis
☐ Competitive Analysis
☐ New Product Planning
☐ Strategic Market Planning
☐ Business Plans
☐ Marketing Plans
☐ Sales/Territory Plans
☐ Modeling and Risk Analysis
☐ Situation Analysis
☐ SWOT Analysis

Promotion
☐ Targeted Facebook Ads
☐ Social Media Marketing
☐ Public Relations
☐ Digital Marketing
☐ LinkedIn Advertising
☐ Instagram, Twitter, etc.
☐ Pay-per-click Advertising
☐ Reverse Ads
☐ Intent Marketing
☐ Text Marketing
☐ Geofence Marketing
☐ Retargeting
☐ Video Marketing
☐ Click Funnels
☐ Mobile Marketing
☐ Billboards
☐ Radio / TV Advertising
☐ Digital Advertising
☐ Email Marketing
☐ Direct Mail
☐ Search Engine Optimization
☐ Publicity
☐ Branding

Content Creation and Distribution
☐ Blogging
☐ Vlogging
☐ Content Writing
☐ DM/DR

Market Research and Targeting
☐ Primary Market Research
☐ Secondary Market Research
☐ Surveys and Questionnaires
☐ List Research and Clean-Up
☐ Data Mining
☐ Calling/Mailing Lists

Recruiting and Development
☐ Sales Recruiting
☐ Business Development Reps
☐ Channel Partner Recruiting
☐ Sales Manager Recruiting
☐ Marketing Manager Recruiting
☐ Sales Role Modelling
☐ Compensation Programs
☐ Influencer Recruiting

Sales Training
☐ Cold Calling Training
☐ Account Mgt Training
☐ Solution Selling
☐ Sales Coaching
☐ Sell Cycle Mgt

Technology
☐ UX/ UI Design
☐ CRM Systems
☐ Call Center Systems
☐ AI Systems
☐ Immersive Story-Telling
☐ e-Commerce Systems
☐ Custom Software
☐ Mobile Systems
☐ App Development
☐ Security and Anti-Fraud

Financial Solutions
☐ Commercial Loans
☐ Receivables Factoring
☐ Equity Investment

Sales/Marketing Consulting
☐ Sales Consulting
☐ Marketing Consulting
☐ Channel Consulting

Campaign Components
☐ Brochures and Fliers
☐ Case Histories
☐ Economic-Value Models
☐ Script Writing
☐ Cover Letters
☐ Sell Sheets
☐ Proposal Writing
☐ White Papers
☐ Videos
☐ Animation
☐ Infomercials
☐ Conversion Pages
☐ Landing Pages

Lead Generation
☐ B2B Telemarketing
☐ Professional Cold Calling
☐ LinkedIn Lead Generation
☐ Bulk Cold Calling
☐ Executive App't-Setting
☐ Getting Specced In
☐ Pre-Qualification Programs
☐ Nurture Campaigns
☐ Telesales
☐ Trade Show Pre-Calls
☐ Trade Show Follow-Ups
☐ Call Center Screening

When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!






New York, NY • Moorestown, NJ • Reno, NV
866-235-1100 • Sales@LeadGen.com