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Building Your Sales Engine 4: Get the Word Out

If no one knows you're there, they're probably not going to buy from you. So you have to get their attention.

Considering the clutter in the media today, however, that can be a big ask, but we can show you how.

The bad news is that, just because you get people's attention, it doesn't mean your cash register is going to ring. (That's where lead generation comes in.) But getting people's attention is a necessary, albeit insufficient, condition.

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