Last week a company asked us for our input on their marketing strategy. We reviewed their business model, their collateral material, and their Web site. And then we asked a simple, four-word question.
Today they shut the business down, and thanked us profusely for the help.
The Rest of the Story...
If you want to know what we asked - that no one else ever thought to ask - you're going to have to pay. After all, isn't that why you hire a consultant (i.e. to ask the right questions)?