It turns out that there's an easy way to get a page 1 rank on Google: optimize on the most obscure terms you can think of. You get a page 1 rank, so your SEO company can claim victory; but no one sees you, so you're left holding the bag.
The Rest of the Story...
And in case you haven't noticed, the only one who's winning the SEO battle is Google. Are you really surprised?
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