Having your story get picked up by thousands, or millions, of followers is the dream of every marketer. But for most, it will forever remain a dream.
That's because there's just so much room in the media, and so much more content available to fill it.
Instead of sitting around waiting for someone to retweet your post, or repost your tweet, or whatever success is called in the latest echo chamber, all you really need to do is get your message into the right ears.
And that's where we come in.