Creating awareness is one of the hardest things to do today. There's just so much clutter in the media, it's almost impossible for most products to stand out, despite what most marketers will tell you, and no matter how much money you have to spend.
Do you really believe the old adage that, if you build a better mousetrap the world will beat a path to your door? Do you really think that, if you build it they will come?
How about: If a tree falls in the woods, and no one hears it...?