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Building Your Sales Engine 3: Telling Your Story

Articulating your value proposition in a manner that can be understood by your prospects is one of the most difficult things for companies to do, it seems.

Too many companies talk about what their product is and does, and not enough abut why someone should buy it.

Creating compelling collateral material, including your Web site, sales aids and proposals, seems to be a lost art.

We can help, but you have to be willing to invest the time and money to produce a good outcome.

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