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The Clock Is Always Ticking

We just got an email from a company that was considering using our services. They were having trouble launching a new product, and had recently asked us for help.

Unfortunately, before we could start working the problem, the investors decided to shut down the operation. And so they wouldn't be needing us after all.

One of the things about capitalism is that investors aren't typically very patient. And with renewed pain on the economic horizon, this venture was deemed too risky.

The question you should be asking is: If the consequence of not making your numbers is getting shut down, why are you waiting to fix the problem?

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