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IQ Before AI

Artificial Intelligence is all the rage in marketing today. Digging deeply into masses of data to gain insight is seen as the key to taking strategies to the next level.

The problem is that if you don't start with a solid educational and experiential foundation, and apply AI using real marketing expertise, all you'll get is junk.

At we have years of training and decades of experience. We've solved thousands of different problems, and helped hundreds of different companies. And we have scores of experts who can weigh in when you have a challenge.

So when we bring AI into a strategy, it's not just because it's cool - which it is. We bring it in so it can enhance otherwise sound decision making.

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