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What's the Point of Marketing?

In fact, it's worse. Marketing without LeadGen is not only like a car without an engine, it's like a car without wheels, or a transmission, either. It's just a pretty shell.

If you want to actually get somewhere - and, by that, we mean with your business - you need LeadGen to be part of the plan.

LeadGen is all about getting traction. It's all about converting potential energy into results. And it's all about getting you from "where you are" to "where you want to be".

Without that, frankly, all you have is a pretty Web site.

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