If Marketing without LeadGen is like a car without an engine, then Sales without LeadGen is like a racing driver without a functioning racecar.
What's the point of spending all this money for a good salesperson, and then not providing them with qualified sales leads to close?
LeadGen is the missing link between Marketing and Sales. It turns your positioning into appointments with decision makers. And it turns your investment into ROI.
So if you don't have LeadGen in your process, you might as well go home.