When an Energy Management firm found itself in a position to take advantage of government incentive programs during the Great Recession, but no way to reach their target audience to turn that capability into sales revenue, they knew just who to call.
Find out how LeadGen.com helped them strive in the recession, even while their core business dried up!
Background
The Great Recession put many people out of work. And with companies cutting back on
staff and expenses, a mid-west energy management firm was watching their consulting
practice quickly dry up.
To help counter the recession, the government – as it often does – came out with a
program that offered companies financial incentives for improving energy efficiency,
and for investing in energy efficient technologies. Like many programs at the time, they
were of short duration. And you had to have some expertise in the field to be able to take
advantage of them.
Why They Called Us
The good news was that the energy management company had the expertise. They knew
the technologies that qualified, and they knew how to navigate the paperwork. The bad
news was that there was no way for them to cover the market, or even make a
meaningful dent in it, before the incentive program ran out. So they called LeadGen.com.
Our Approach
The key to capitalizing on a short-term opportunity is to do your research, and do good
research, up front because you don’t have time to waste. If you work for three months,
and miss the market, you don’t get another chance. So we blitzed the research, and then
we blitzed the market.
The Results
In three months, we got them over 70 face-to-face appointments, virtually all of which
closed successfully. They were able to capitalize on the incentive program and survive
until their consulting business returned.