A LeadGen.com Case History
Publicity Company
When a publicity company needed to break through the clutter in a crowded B2B Market to engage with C-level executives and close some news deals, they called LeadGen.com.
Discover how we helped them get it done, fast!
Background
The client was a small, but extremely “energetic,” publicity firm that knew how to get
exposure for their consumer product manufacturer clients. They had a long track record
of success – not just getting their clients in print, and on radio and TV, but making sure
that that exposure translated into real sales. As a result they had many examples of how
they helped their clients make money – and a lot of it.
The Problem
The problem for the company, however, was that while they were very good at getting
exposure for their clients among consumers, they didn’t have the time to get exposure for
themselves among the mid-sized and large manufacturers they wanted to sell to. It wasn’t
clear that publicity would work as well in the B2B market as it did in the consumer
market. And to make matters worse, it’s a very crowded market.
The Solution
Having heard about LeadGen.com, they called to see what we could do. Preliminary discussions
suggested that the best approach would be LeadGen.com’s Executive Appointment-Setting
solution – designed to break through the clutter and politics that exist at large companies.
The method combines research, direct mail and telemarketing, so it’s a little expensive,
but results tend to be extremely favorable.
Results
Out of 30 large companies they targeted with the initial campaign, LeadGen.com managed to get
them C-level appointments in at least 10 – a 33% appointment rate. And the client had
three signed contracts before the campaign was even over.
