LeadGen.com


Why Your Leads Aren't Converting


If you're generating lots of hits, traffic, clicks and visits, but none of them convert to actual qualified leads, what good are you doing?

With all the things you can do, and all the money you spend to promote your business, it's pointless if you can’t engage with a decision maker who has a need for your product or service, and who wants to talk to you about how you can help.

Put another way, if Marketing says it's doing its job, and Sales says "the leads are no good," you have a conversion problem.



The Rest of the Story...

To be clear, everyone's situation is different. So if you want to fix your conversion rate, we're going to have to dig into the problem and figure out exactly what's wrong in order to fix it. But there are a couple of consistent themes.

First, you need to make sure that the people you're reaching are decision makers, or at least decision influencers. Otherwise, you're wasting your marketing dollars.

Second, providing information, if there's no intent or ability to buy, is another a waste of time and money. So don't do it. You don't get paid to educate non-buyers.

Third, improving metrics that don't connect directly to sales is delusional. Marketing must be accountable for the conversion rate. Otherwise you're just shouting into an empty room.

And putting the burden on your salespeople to convert "junk" leads into opportunities doesn't solve the problem either. It merely shifts the cost to them - sometimes perniciously so.

In short, if your Marketing department designed a program that doesn't generate qualified sales leads, they're failing. If you want to fix it, call LeadGen.com Generating qualified sales leads and getting you in the door - whether we do it ourselves or we show your team how to do it - is what we're all about.

Do you have a number to hit? Call LeadGen.com today!








Did you know that LeadGen.com does more than just generate leads?


LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.

Strategy Development
☐ Opportunity Identification
☐ Strategic Analysis
☐ Competitive Analysis
☐ New Product Planning
☐ Strategic Market Planning
☐ Business Plans
☐ Marketing Plans
☐ Sales/Territory Plans
☐ Modeling and Risk Analysis
☐ Situation Analysis
☐ SWOT Analysis

Promotion
☐ Targeted Facebook Ads
☐ Social Media Marketing
☐ Public Relations
☐ Digital Marketing
☐ LinkedIn Advertising
☐ Instagram, Twitter, etc.
☐ Pay-per-click Advertising
☐ Reverse Ads
☐ Intent Marketing
☐ Text Marketing
☐ Geofence Marketing
☐ Retargeting
☐ Video Marketing
☐ Click Funnels
☐ Mobile Marketing
☐ Billboards
☐ Radio / TV Advertising
☐ Digital Advertising
☐ Email Marketing
☐ Direct Mail
☐ Search Engine Optimization
☐ Publicity
☐ Branding

Content Creation and Distribution
☐ Blogging
☐ Vlogging
☐ Content Writing
☐ DM/DR

Market Research and Targeting
☐ Primary Market Research
☐ Secondary Market Research
☐ Surveys and Questionnaires
☐ List Research and Clean-Up
☐ Data Mining
☐ Calling/Mailing Lists

Recruiting and Development
☐ Sales Recruiting
☐ Business Development Reps
☐ Channel Partner Recruiting
☐ Sales Manager Recruiting
☐ Marketing Manager Recruiting
☐ Sales Role Modelling
☐ Compensation Programs
☐ Influencer Recruiting

Sales Training
☐ Cold Calling Training
☐ Account Mgt Training
☐ Solution Selling
☐ Sales Coaching
☐ Sell Cycle Mgt

Technology
☐ UX/ UI Design
☐ CRM Systems
☐ Call Center Systems
☐ AI Systems
☐ Immersive Story-Telling
☐ e-Commerce Systems
☐ Custom Software
☐ Mobile Systems
☐ App Development
☐ Security and Anti-Fraud

Financial Solutions
☐ Commercial Loans
☐ Receivables Factoring
☐ Equity Investment

Sales/Marketing Consulting
☐ Sales Consulting
☐ Marketing Consulting
☐ Channel Consulting

Campaign Components
☐ Brochures and Fliers
☐ Case Histories
☐ Economic-Value Models
☐ Script Writing
☐ Cover Letters
☐ Sell Sheets
☐ Proposal Writing
☐ White Papers
☐ Videos
☐ Animation
☐ Infomercials
☐ Conversion Pages
☐ Landing Pages

Lead Generation
☐ B2B Telemarketing
☐ Professional Cold Calling
☐ LinkedIn Lead Generation
☐ Bulk Cold Calling
☐ Executive App't-Setting
☐ Getting Specced In
☐ Pre-Qualification Programs
☐ Nurture Campaigns
☐ Telesales
☐ Trade Show Pre-Calls
☐ Trade Show Follow-Ups
☐ Call Center Screening

When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!





New York, NY • Moorestown, NJ • Reno, NV • Tulsa, OK • Oceanside, CA
866-235-1100 • Sales@LeadGen.com