LeadGen.com


In-House vs Outsourced Marketing


Many companies wrestle with the question of whether they'd be better off hiring staff to do their marketing, or to outsource it.

Hiring arguably gives you more control, and it may save you some, but it limits your talent pool and flexibility. Outsourcing gives you a lot more options, but management can be tricky.

But neither of those arguments matter if your marketing plan isn't working.



The Rest of the Story...

You see, here's the thing. What really matters most in marketing is strategy. And that doesn't just mean picking a target market and a bunch of marketing mix elements. Strategic market planning is a science. And if you hire a Marketing Manager who doesn't understand it, you might as well just throw darts.

The reality is that if you hire people for a critical function like marketing, and they don't succeed, then they'll just go on to their next job - leaving you holding the bag.

That's why you should call LeadGen.com. At least we know the right things to do.








Did you know that LeadGen.com does more than just generate leads?


LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.

Strategy Development
☐ Opportunity Identification
☐ Strategic Analysis
☐ Competitive Analysis
☐ New Product Planning
☐ Strategic Market Planning
☐ Business Plans
☐ Marketing Plans
☐ Sales/Territory Plans
☐ Modeling and Risk Analysis
☐ Situation Analysis
☐ SWOT Analysis

Promotion
☐ Targeted Facebook Ads
☐ Social Media Marketing
☐ Public Relations
☐ Digital Marketing
☐ LinkedIn Advertising
☐ Instagram, Twitter, etc.
☐ Pay-per-click Advertising
☐ Reverse Ads
☐ Intent Marketing
☐ Text Marketing
☐ Geofence Marketing
☐ Retargeting
☐ Video Marketing
☐ Click Funnels
☐ Mobile Marketing
☐ Billboards
☐ Radio / TV Advertising
☐ Digital Advertising
☐ Email Marketing
☐ Direct Mail
☐ Search Engine Optimization
☐ Publicity
☐ Branding

Content Creation and Distribution
☐ Blogging
☐ Vlogging
☐ Content Writing
☐ DM/DR

Market Research and Targeting
☐ Primary Market Research
☐ Secondary Market Research
☐ Surveys and Questionnaires
☐ List Research and Clean-Up
☐ Data Mining
☐ Calling/Mailing Lists

Recruiting and Development
☐ Sales Recruiting
☐ Business Development Reps
☐ Channel Partner Recruiting
☐ Sales Manager Recruiting
☐ Marketing Manager Recruiting
☐ Sales Role Modelling
☐ Compensation Programs
☐ Influencer Recruiting

Sales Training
☐ Cold Calling Training
☐ Account Mgt Training
☐ Solution Selling
☐ Sales Coaching
☐ Sell Cycle Mgt

Technology
☐ UX/ UI Design
☐ CRM Systems
☐ Call Center Systems
☐ AI Systems
☐ Immersive Story-Telling
☐ e-Commerce Systems
☐ Custom Software
☐ Mobile Systems
☐ App Development
☐ Security and Anti-Fraud

Financial Solutions
☐ Commercial Loans
☐ Receivables Factoring
☐ Equity Investment

Sales/Marketing Consulting
☐ Sales Consulting
☐ Marketing Consulting
☐ Channel Consulting

Campaign Components
☐ Brochures and Fliers
☐ Case Histories
☐ Economic-Value Models
☐ Script Writing
☐ Cover Letters
☐ Sell Sheets
☐ Proposal Writing
☐ White Papers
☐ Videos
☐ Animation
☐ Infomercials
☐ Conversion Pages
☐ Landing Pages

Lead Generation
☐ B2B Telemarketing
☐ Professional Cold Calling
☐ LinkedIn Lead Generation
☐ Bulk Cold Calling
☐ Executive App't-Setting
☐ Getting Specced In
☐ Pre-Qualification Programs
☐ Nurture Campaigns
☐ Telesales
☐ Trade Show Pre-Calls
☐ Trade Show Follow-Ups
☐ Call Center Screening

When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!






New York, NY • Moorestown, NJ • Reno, NV
866-235-1100 • Sales@LeadGen.com