If you think that hiring a Chief Revenue Officer is going to stop the finger-pointing between Sales and Marketing, dream on.
First, the idea that you can find someone who really understands both functions - for anything approaching afforable - is laughable.
Second, just because they can get everyone to sing Kumbaya, that doesn't mean you've actually solved your sales problem.
The Rest of the Story...
For most companies, the problem isn't that Sales and Marketing speak two different languages.
It isn't even that they have different definitions of what constitutes a sales lead.
It's usually because none of them actually has a clue as to what really works today.
And neither does that CRO you just hired.
But it sounds good to say that you just hired one.