Stopping the Finger-Pointing
If you think that hiring a Chief Revenue Officer is going to stop the finger-pointing between Sales and Marketing, dream on.
First, the idea that you can find someone who really understands both functions - for anything approaching afforable - is laughable.
Second, just because they can get everyone to sing Kumbaya, that doesn't mean you've actually solved your sales problem.
The Rest of the Story...
For most companies, the problem isn't that Sales and Marketing speak two different languages.
It isn't even that they have different definitions of what constitutes a sales lead.
It's usually because none of them actually has a clue as to what really works today.
And neither does that CRO you just hired.
But it sounds good to say that you just hired one.
Did you know that LeadGen.com does more than just generate leads?
LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.
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Strategy Development ☐ Opportunity Identification ☐ Strategic Analysis ☐ Competitive Analysis ☐ New Product Planning ☐ Strategic Market Planning ☐ Business Plans ☐ Marketing Plans ☐ Sales/Territory Plans ☐ Modeling and Risk Analysis ☐ Situation Analysis ☐ SWOT Analysis Promotion ☐ Targeted Facebook Ads ☐ Social Media Marketing ☐ Public Relations ☐ Digital Marketing ☐ LinkedIn Advertising ☐ Instagram, Twitter, etc. ☐ Pay-per-click Advertising ☐ Reverse Ads ☐ Intent Marketing ☐ Text Marketing ☐ Geofence Marketing ☐ Retargeting ☐ Video Marketing ☐ Click Funnels ☐ Mobile Marketing ☐ Billboards ☐ Radio / TV Advertising ☐ Digital Advertising ☐ Email Marketing ☐ Direct Mail ☐ Search Engine Optimization ☐ Publicity ☐ Branding Content Creation and Distribution ☐ Blogging ☐ Vlogging ☐ Content Writing ☐ DM/DR Market Research and Targeting ☐ Primary Market Research ☐ Secondary Market Research ☐ Surveys and Questionnaires ☐ List Research and Clean-Up ☐ Data Mining ☐ Calling/Mailing Lists Recruiting and Development ☐ Sales Recruiting ☐ Business Development Reps ☐ Channel Partner Recruiting ☐ Sales Manager Recruiting ☐ Marketing Manager Recruiting ☐ Sales Role Modelling ☐ Compensation Programs ☐ Influencer Recruiting Sales Training ☐ Cold Calling Training ☐ Account Mgt Training ☐ Solution Selling ☐ Sales Coaching ☐ Sell Cycle Mgt Technology ☐ UX/ UI Design ☐ CRM Systems ☐ Call Center Systems ☐ AI Systems ☐ Immersive Story-Telling ☐ e-Commerce Systems ☐ Custom Software ☐ Mobile Systems ☐ App Development ☐ Security and Anti-Fraud Financial Solutions ☐ Commercial Loans ☐ Receivables Factoring ☐ Equity Investment Sales/Marketing Consulting ☐ Sales Consulting ☐ Marketing Consulting ☐ Channel Consulting Campaign Components ☐ Brochures and Fliers ☐ Case Histories ☐ Economic-Value Models ☐ Script Writing ☐ Cover Letters ☐ Sell Sheets ☐ Proposal Writing ☐ White Papers ☐ Videos ☐ Animation ☐ Infomercials ☐ Conversion Pages ☐ Landing Pages Lead Generation ☐ B2B Telemarketing ☐ Professional Cold Calling ☐ LinkedIn Lead Generation ☐ Bulk Cold Calling ☐ Executive App't-Setting ☐ Getting Specced In ☐ Pre-Qualification Programs ☐ Nurture Campaigns ☐ Telesales ☐ Trade Show Pre-Calls ☐ Trade Show Follow-Ups ☐ Call Center Screening When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go! |
