A LeadGen.com Bedtime Story
In the last chapter...
The most important message you need to get across to a prospect is why they should talk to you, meet with you, and buy from you. A company that sold a highly commoditized product, however, couldn't come up with a reason - until we started writing case histories for them, and incorporating these stories into their marketing.
The Lead Generator Saves the Day!
Everyone loves a good bedtime story. And your case histories are like bedtime stories for your prospects.
For this manufacturer of commercial ovens, telling stories about how their ovens enabled their customers to acquire more and happier customers for themselves led to major increases in their close rate, their price premium and their market share.
