Introduction Part 3

OK, so let’s get back to what happened, and how your generation got screwed. In my view, and you can choose to agree with this theory or not – but there were basically two major events that led to the mess we’re in.

The Rest of the Story...

First, Jimmy Carter, instead of kicking some ass when OPEC jacked up the price of oil, told everyone to just put on a sweater. And when a bunch of Iranian terrorists took over the American Embassy, instead of kicking some ass, he told everyone to just be patient.

And so, in 1980, we got Ronald Reagan.

Now, I don’t care what you think of his politics, or if you’re a conservative or a liberal. I think we can agree that Ronald Reagan was bought and paid for by big business.

• To wit: In spite of the fact that he had been the President of the Screen Actors Guild, mere months after taking office, he fired the entire membership of the Professional Air Traffic Controllers Organization, who had the temerity of going on strike for better pay.

• But just remember, this is a guy who was a paid spokesman for General Electric.

Now, why does this matter?

Well, back then, there was a big debate over the social responsibility of corporations.

• On the one hand were people who said that corporations should only be accountable to their shareholders.

• On the other hand were people who said that corporations should be accountable to their workers, their communities, and government regulators, in addition to their shareholders.

Guess which type of people Reagan put into positions of power? And, by the way, Bush and Clinton went down that same path.

• And that how we got Section 230 of the Communications Act – which relieves Internet platforms of any accountability for the content they host.

• And you get Citizens United, which basically says that a fictional creation of the government – which is what a corporation actually is – can influence, through virtually unlimited campaign contributions the very government put in place to regulate it.

Again, I don’t care if you’re a Republican or a Democrat, or you’re completely apolitical. The fact is that, as a result of these two events – and, admittedly, there are a few other factors goosing this thing along - wealth is flowing into big corporations, and up to their leaders.

And there is no practical check on their power.

But this is why what was created as a digital, Worldwide forum for free expression – the Internet – has devolved into an automated conflict generator. Because businesses have figured out how to use it to monetize human nature – in particular, through tribalization and conflict.

Anyway, I’m just a marketing guy. So what does this have to do with marketing?

Simply put, with the early Web, publishers used the Internet as if it was cost-reduced advertising space. They could say what they wanted, of course, but it was a collaborative medium where publishers were ultimately accountable for what they published.

With Web 2.0, however, anything goes. And it’s not collaboration that rules, but conflict. And the more conflict you can generate, especially if you can tribalize your audience, the more money you’ll make.

Did you know that LeadGen.com does much more than just lead generation?

LeadGen.com is the "One-Stop Shop" for all your sales and marketing needs.

Strategy Development
☐ Opportunity Identification
☐ Strategic Analysis
☐ Competitive Analysis
☐ New Product Planning
☐ Strategic Market Planning
☐ Business Plans
☐ Marketing Plans
☐ Sales/Territory Plans
☐ Modeling and Risk Analysis
☐ Situation Analysis
☐ SWOT Analysis

☐ Targeted Facebook Ads
☐ Social Media Marketing
☐ Public Relations
☐ Digital Marketing
☐ LinkedIn Advertising
☐ Instagram, Twitter, etc.
☐ Pay-per-click Advertising
☐ Reverse Ads
☐ Intent Marketing
☐ Text Marketing
☐ Geofence Marketing
☐ Retargeting
☐ Video Marketing
☐ Click Funnels
☐ Mobile Marketing
☐ Billboards
☐ Radio / TV Advertising
☐ Digital Advertising
☐ Email Marketing
☐ Direct Mail
☐ Search Engine Optimization
☐ Publicity
☐ Branding

Content Creation and Distribution
☐ Blogging
☐ Vlogging
☐ Content Writing

Market Research and Targeting
☐ Primary Market Research
☐ Secondary Market Research
☐ Surveys and Questionnaires
☐ List Research and Clean-Up
☐ Data Mining
☐ Calling/Mailing Lists

Recruiting and Development
☐ Sales Recruiting
☐ Business Development Reps
☐ Channel Partner Recruiting
☐ Sales Manager Recruiting
☐ Marketing Manager Recruiting
☐ Sales Role Modelling
☐ Compensation Programs
☐ Influencer Recruiting

Sales Training
☐ Cold Calling Training
☐ Account Mgt Training
☐ Solution Selling
☐ Sales Coaching
☐ Sell Cycle Mgt

☐ UX/ UI Design
☐ CRM Systems
☐ Call Center Systems
☐ AI Systems
☐ Immersive Story-Telling
☐ e-Commerce Systems
☐ Custom Software
☐ Mobile Systems
☐ App Development
☐ Security and Anti-Fraud

Financial Solutions
☐ Commercial Loans
☐ Receivables Factoring
☐ Equity Investment

Sales/Marketing Consulting
☐ Sales Consulting
☐ Marketing Consulting
☐ Channel Consulting

Campaign Components
☐ Brochures and Fliers
☐ Case Histories
☐ Economic-Value Models
☐ Script Writing
☐ Cover Letters
☐ Sell Sheets
☐ Proposal Writing
☐ White Papers
☐ Videos
☐ Animation
☐ Infomercials
☐ Conversion Pages
☐ Landing Pages

Lead Generation
☐ B2B Telemarketing
☐ Professional Cold Calling
☐ LinkedIn Lead Generation
☐ Bulk Cold Calling
☐ Executive App't-Setting
☐ Getting Specced In
☐ Pre-Qualification Programs
☐ Nurture Campaigns
☐ Telesales
☐ Trade Show Pre-Calls
☐ Trade Show Follow-Ups
☐ Call Center Screening

When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!

New York, NY • Moorestown, NJ • Reno, NV • Tulsa, OK • Oceanside, CA
866-235-1100 • Sales@LeadGen.com