From a marketing perspective, when it comes to Web 2.0, unless you own the platform – whether it’s Google, Facebook, Instagram, LinkedIn, Twitter or even here on TikTok - you’re the victim of a massive con.
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This is because these platforms are designed to create revenues for the platforms, not for you. And your interests, and mine for that matter, are nothing more than an input to an algorithm designed to keep you engaged so the platform can make more money.
Now, to be sure, some of you may make a few dollars. An influencer here or there who, symbiotically with the platform, pulls in enough eyeballs, clicks, and advertising dollars. But let’s be clear, that’s not even what falls off the back of their truck.
Most of you will fail.
And that’s the problem, and it’s why we’re here. Whether you’re in marketing or sales – and whether you’re doing it on behalf of yourself or an employer – playing the Marketing 2.0 game is a failure path.
And, ironically, you won’t know it until it’s too late. That’s because you may have the illusion of success – clicks, traffic or followers for yourself or your employer, and maybe some sales. But you won’t gain wealth. And that’s because the game is stacked against you.
In fact, the system may even make you think you’re winning. But you’re in the matrix. You’re moving the deck chairs around on the Titanic. It’s all an illusion, a system, built by people who are genuinely smarter than you. And you, and I, for that matter, are just rats stuck in a maze.
So, in the next couple of videos, we’re going to talk about how the system is rigged against you. But my real goal is to help you beat the system.
You know, a little red pill shit.
Because, like your parents, I’ve got kids, and I have a stake in their, and (oddly enough) your, collective success. For example, I need an ROI on my retirement account beyond what I’m going to get on FANG stocks and 0.01% interest.
So, to start, you should know that us boomers aren’t really spending your inheritance. We’re wasting it on failed investments in all those start-ups that you’re working for.
For example, did you know that last year, according to the Wall Street Journal, over 75% of VC-backed companies failed in their first year?
These companies have some of the smartest people in the world working for them. And they’re being vetted by even smarter people. And yet they failed.
Obviously, there’s simply too much money around. Between PPP and the Boomers’ savings, there’s more money out there looking for an ROI than there are actual, viable businesses. And don’t get me started on SPACs. But a lot of businesses get funded that shouldn’t. And a lot of them fail.
Potentially, and potentially pretty soon, there won’t be any money left for you to inherit.
But, more likely, you’ll keep going from failure to failure until the bubble bursts, and no one will invest in another tech start-up, like what happened in the nineties. Then where will you be?
Oh, yeah, you’ll live on the gig economy.
But, then, you already know: that’s just another con.