For decades, Marketers have struggled to show their impact on sales.
Media companies have invented all sorts of metrics, like impressions and circulation, to show their value.
And Marketing Managers have made up all sorts of excuses to justify spending money, often being satisfied with half the advertising budget they asked for.
But now we're pleased to offer our genuine "Marketing Qualified Leads"!
Justify whatever budget you want!
Clicks! Hits! Downloads! Form fills! Opens! Oh, my!
The conversion rate, though? That's someone else's problem, of course.