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Marketing 2.0 - The Crime of the Century


Who among us hasn't heard that "57% of the decision process is completed before a sales person is ever contacted by the prospect"?

And who among us hasn't been told, time and again, that "if you build it, they will come," and then invested hundreds of thousands of dollars in websites, content, blogs, posts, and all manner of digital detritus - none of which will anyone ever see, read or respond to?

And who among us hasn't read about the historically high failure rate of new businesses, upwards of 70% of PE-funded companies in 2021?



The Rest of the Story...

You may not want to hear it but, for most businesses, Marketing 2.0 is a scam. It's a paradigm designed to separate business owners and investors from their money, and put it in the pockets of the platforms, the solution providers, and the so-called Marketing professionals hired to manage them - who then move on to their next gig when it all goes south.

Why else would turnover among Marketing professionals be nearly 40% per year?

But, hey, at least you got a great Web site out of it.








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When it comes to Sales and Marketing, LeadGen.com is the only objective source of advice and solutions. Interested in our "bona fides"? Here you go!






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