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A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. Their marketing performance had flat-lined, and they desperately needed to improve their CTR in order to grow their bookings - or else they were going to miss their high season, and fall short of their revenue goals.
A LeadGen.com Partner to the Rescue!
Turning to Gemstone Data, a LeadGen.com partner, they were able to solve the problem through a comprehensive strategy of search retargeting at the keyword level, category contextual targeting, new creative, and mobile geo-optimization for pre-roll video. Within 3 months, they had doubled their average video completion rate to 60%, and tripled their CTR to .24% - exceeding their goals and saving the season.