A LeadGen.com Notable Quotable

Did you know that coaching your salespeople to talk about the features and benefits of your products can actually hurt your sales efforts? But, why is that?

It has been scientifically proven that talking about features and benefits actually reduces your close rate, as well as forces you to make price concessions.

Sales training is all about technique, while product training is all about features and benefits. And if your salespeople aren't laser-focused on their sales technique, it's a guarantee that they'll be working for someone else pretty soon.

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