A LeadGen.com Perspective

Surprisingly, horseshoes and hand grenades aren't the only areas where "close" can be good enough. Do you know what the other one is?

It's not that you wouldn't want perfection out of your marketing program, but you can make a lot of money with less than a 100% market share.

Go for the proximity shot. You can always plan your improvements while you're celebrating your gains.

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