A LeadGen.com Perspective
Time was, when you needed sales, you could go out and recruit someone who knew how to make it happen. They were unafraid. They had skills. And they knew how to bring home the bacon.
Today, when someone tells you that they can make it rain, they usually mean that they can generate a bunch of clicks. Ooh, you're really going to need an umbrella for that, aren't you.
