In our last episode...
Sun Tzu famously wrote: "Strategy without tactics is the slowest route to victory, while tactics without strategy is the noise before defeat." The problem is: How do you know if something is a strategy or a tactic? Because, clearly, Sun Tzu thinks the difference is important.
LeadGen.com to the Rescue!
For most people, the only way to really know is in hindsight, but being wrong can be fatal to your business. So what do you do to know before? The answer is: Ask someone who knows.