A LeadGen.com Perspective
When it comes to marketing, if someone offers you a guarantee, run away. There is simply no way to guarantee a specific sales result in something that naturally entails so much risk.
When we talk to people who claim to have been burned before, most of the time it was because they had unrealistic expectations that they imposed on their solution provider. In other words, if you get burned, it's not necessarily the fire's fault.
