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Despite compensating customers for downtime and other service issues, a large telecommunications company was still experiencing a churn rate of over 24%. So they called in LeadGen.com partner Tyrone Matheson Group to see if they could help.
A LeadGen.com Partner to the Rescue!
Using their powerful AI capabilities, TMG was able to develop a model that predicted who was likely to go to a competitor with a 90%+ accuracy. As a result, not only was the company able to reduce churn by 4%, but they were able to reduce the cost of saving a customer - from an average of $750 per save to under $500. They also improved their retention probability for these customers, from a low 25% to an astounding 45%, all resulting in a $346 million increase in retained annual revenue.