One of the main rationales justifying Social Media Marketing is that cold calling is supposedly dead. But, is it really?
No one likes to receive cold calls. And, in the words of a so-called "study" justifying Social Media Marketing, "57 Percent of the Decision Process is Done Before the Customer Ever Talks to a Salesperson."
Setting aside the fallacies underlying the study, cold calling is anything but dead. It may be tough to get direct dial numbers. And it may be challenging getting past gatekeepers and voice mail. But consider this: How many of your prospects even know they need your solution, such that they would search for it? If you believe the lie that cold calling is dead, you're walking away from everyone in the market who doesn't know they have a need for your product or service. Good luck with that.