Take Your Sales to the Next Level and Beyond - with LeadGen.com

You don't do what you do just for a paycheck. And you don't do it just to punch a clock. You do it because success means something to you.

And it doesn't mean building a Web site, running ads, posting to social media, or sending out emails. And it doesn't mean getting hits, clicks, views or followers either.

In today's world, success means growing your sales, your market share, and your profitability. That's it.

What you do with it is up to you. Take it home, spend it, save it, burn it, or invest it. At LeadGen.com, our job is just to make sure you get it.

Learn more here. Or click here to start succeeding today.

What We Do

Lead Generation

Telemarketing
Direct Mail
LinkedIn Lead Generation
Email Marketing
Executive Appointments

Promotion

Public Relations
Social Media
Digital Marketing
PPC
Intent Marketing
Advertising
Publicity

Campaign Components

Case Histories
Brochures
Sell Sheets
Scripting
Proposal Writing
White Papers
Videos

Content Creation

Blogging
Content Writing
Video
Cover Notes

Recruiting and Development

Sales Recruiting
Lead Generation Specialists
Sales Managers
Marketing Managers
Compensation Planning

Sales Training

Cold Calling
Account Marketing
Objections Handling
Accelerating and Closing

Technology

CRM setup
Web sites
Custom development
Mobile Apps

Consulting

Strategy Development
Business Plans
Marketing Plans
Sales Plans

Market Research

Primary Market Research
Secondary Market Research
Lists
List Clean-Up

We also have dozens of types of leads, including: IT Leads • Insurance Leads • AI Leads • Construction Leads • Manufacturing Leads • HVAC Leads • Computer Leads • Final Expense Leads • U65 Leads • Medicare Leads • Copier Leads • Technology Leads • Legal Services Leads • Development Leads • Accounting Leads • DME Leads • Pain Leads • Cardio Leads • Health Insurance Leads • Life Insurance Leads • Debt Settlement Leads • High Income Leads • Low Income Leads • Roofing Leads • Solar Data Leads • ED Medication Leads • Live Transfer Leads • Inbound Leads • Aged Leads • Unsold Leads • Ping Post Leads • CoReg Leads • Auction Leads • PPL (Pay-per-Lead) Leads • Short Form Leads • Long Form Leads • TCPA Compliant Leads • CPL Leads • Refi Data Leads • Home Security Leads • Home Owner Leads • Video Leads • Supply Leads • Advertising Leads • Food Leads • Landscaping Leads • Plumbing Leads • Logistics Leads • Office Supply Leads • Ad Specialties Leads • M&A Leads • Media Leads • Transportation Leads • Energy Leads • Consulting Leads • Entertainment Leads • Compliance Leads • Cybersecurity Leads • Banking Leads • Agriculture Leads • Commercial RE Leads • Electrical Leads • BMS Leads • Research Leads • Personnel Leads • Analytics Leads • Risk Management Leads • Dental Leads • Billing Leads • Networking Leads • Printing Leads • Software Leads • Cost Management Leads • Hospitality Leads • Project Management Leads • Recruiting Leads • Maintenance Leads • Promotion Leads • Publishing Leads • SEO Leads • eCommerce Leads • Vendor Management Leads • Web Site Development Leads • Content Leads • Equipment Leads • Capital Leads • AR Leads • Facility Leads • Home Furnishings Leads • Raw Materials Leads and More!

Find What's Right for You

Why Call LeadGen.com?

You Get Sales, Not Just Activity

With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue.

You Get Dozens of Solutions - All in One Place

No single solution can solve every Sales or Marketing problem, so we partner with dozens of innovative providers who work as a team to solve your Marketing and Sales problems, and help you achieve your goals.

You Save Time and Money

With LeadGen.com you don't have to look all over creation to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.

You Minimize Risk, Maximize Results

"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey." - John Ruskin

End the Finger-Pointing

At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.

You Get One Throat to Choke

By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.

You Get Unbiased Advice

Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what happens to be on or shelf.

You Get Meaningful Accountability

In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.

You Get Experience and Expertise

Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.

And You Won't Get Burned Again

We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.

Why Call LeadGen.com?

You Get Sales, Not Just Activity

With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue for you.

You Get Dozens of Solutions - All in One Place

No single solution can solve every Sales or Marketing problem. So we partner with dozens of innovative providers who work as a team to solve your Marketing and Sales problems, and help you achieve your goals.

You Save Time and Money

With LeadGen.com you don't have to look all over to find the right answer. Everything you need is at our One-Stop Shop. And you don't have to pay to re-educate a new vendor about your business; we do it for you - saving time and insuring consistency.

Minimize Risk, Maximize Results

The LeadGen.com approach insures that you minimize your Marketing risk, time-to-market and overall expense, while maximizing your revenue and profit production.

End the Finger-Pointing

At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.

You Get One Throat to Choke

By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.

You Get Unbiased Advice

Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, and not just what happens to be on or shelf.

You Get Meaningful Accountability

In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.

You Get Experience and Expertise

Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.

And You Won't Get Burned Again

Tell Us Your Goals

When It Comes to Marketing, the Only Thing that Matters Is Sales

Here are just a few examples of what we've done for our clients:

An eLearning Company Snags 4 New Deals per Month

Metal Fabricator Books a $5M Sales Increase

Copper Anode Manufacturer Gets a $4M Sales Increase

Compliance Services See $9M Sales Increase

Supply Chain Software Company Goes from $0 to $200K in 3 Months

Race Track Raises Gross Revenues By 2.5x

Managed Services Provider Realizes a $400K Revenue Increase

3D Printing Successful Product Launch

Management Consulting Sells Out Seminar Series

HVAC Systems Heat Up to 130% of Quota

Jail Management Software Gets $500K+ in New Sales

Mergers & Acquisitions Pulls Off Successful Roll-Up

Janitorial Services Sweeps in $5M in New Sales

Neonatal Service Exceeds Revenue Goals By 5x

Health Insurance Broker Nets 400% Sales Growth

Managed Services Provider Generates 300% Growth Rate Increase

Market Research Digs Up $1M in New Sales

Video Conference Rooms Show $4M in New Revenues

Building Networks Wires $60M in New Sales

Surveillance Systems Doubles Sales Goal

Airline Consultant Lands 3 New Strategic Accounts

Industrial Filter Maker Doubles Market Share

3D Software Hits 4 Years Over Quota

Fireworks Company Explodes with 30 New Accounts

Specialty Papers Importer Penetrates a New Market

Steel Mill Rolls Out $3.5M in New Revenue

An eLearning Company Books $500K Sales Increase

Insurance Agency Logs a 100% Sales Increase

Publicity Firm Nets $500K in New Sales

Dental Milling Machine Successful Product Launch

Industrial Sweepers Clean Up with 100% Sell-Out

IT Developer Codes 100% Sales Growth

Hospital Consultant Fills Event

Auditor Counts $9M in New Sales

Accounting Firm Books 60% Revenue Increase

Logistics Firm Logs $1M in New Sales

Engineering Company Signs $3M in New Revenue

Affinity Marketer Generates $1.5M in New Sales

Asset Mgt Systems Tags 10 New Accounts

Bank-Owned Life Insurance Books 5 New Sales

Banking BPO Produces $1.2M in New Sales

Law Firm IT Solutions Firm Closes 5 New Clients

College Football Season Sell-Out

Aviation Consultant Lands 30 CXO F500 Meetings

Contractor IT Solutions Closes 15 New Accounts

Copiers Company Scans in $1M+ in New Sales

Country Club Hosts $200K in New Sales

Direct Mail House Puts their Stamp on 100+ Appointments

Education Services Learns of $3M+ in New Sales

And Hundreds More!

Start Here!

When It Comes to Marketing, the Only Thing that Matters Is Sales

Here are just a few examples of what we've done for our clients:

An eLearning Company Snags 4 New Deals per Month

An eLearning company was struggling to close four new deals a year. When LeadGen.com got through with them, they were closing 4 new deals per month - a 1200% increase!

Metal Fabricator Books a $5M Sales Increase

A $6M metal fabricator wanted to sell his business, but sales were tanking. LeadGen.com got them into power-gen market, doubling net new revenues, and enabling a successful sale of the company at a 6x multiple.

Copper Anode Manufacturer Gets a $4M Sales Increase

A manufacturer of copper anodes was losing sales to a major competitor who was selling below cost. We engineered a price war, which drove their competitor out-of-business, and handed the client an 80% market share.

Compliance Services See $9M Sales Increase

The GRC practice at a large accounting firm was having trouble expanding beyond their personal networks. LeadGen.com helped them increase their sales by 1200%.

Supply Chain Software Company Goes from $0 to $200K in 3 Months

A software developer was having trouble generating initial sales for its new supply chain management software. LeadGen.com helped them get their first three retail contracts for over $200K, insuring a successful and profitable launch.

Race Track Raises Gross Revenues By 2.5x

Attendance at a horse racing venue was falling far below break-even on weekdays. LeadGen.com pitched it to area companies as a great place for a company outing, increasing the weekday book by 250%!

Managed Services Provider Realizes a $400K Revenue Increase

A regional MSP was having trouble selling beyond its Chamber network. LeadGen.com developed a six-month, multi-phase program that resulted in tripling the number of customers and a 25% increase in average revenue per customer.

3D Printing Successful Product Launch

3D printing was an unknown technology when an early entrant asked us to help develop the market. We got them into the engineering departments at over a dozen Fortune 500 manufacturers for prototyping, leading to them becoming the leading vendor in this new industry.

Management Consulting Sells Out Seminar Series

A Big 4 consulting firm needed help filling their new executive seminar series. LeadGen.com created a program that was so successful that it generated a year-long backlog of business owners who wanted to attend for four straight years.

HVAC Systems Heat Up to 130% of Quota

A Fortune 100 manufacturer wanted to expand the market share of their HVAC division in the hospital market. LeadGen.com has delivered over 60% of their new sales for 12+ years, while enabling them to consistently exceed their revenue and market share goals.

Jail Management Software Gets $500K+ in New Sales

A software company had developed an innovative new app for jail management, but they couldn't get past the incumbent vendor. We developed and implemented a campaign that enabled them to displace their competition in dozens of facilities, and eventually dominate the market.

Mergers & Acquisitions Pulls Off Successful Roll-Up

An M&A specialist was having trouble finding acquisition candidates for their PT client. A promotion program by LeadGen.com identified scores of qualified candidates, and persuaded enough owners to consider selling to completely satisfy their roll-up plan, and seeding a second roll-up a year later.

Janitorial Services Sweeps in $5M in New Sales

The salespeople for a regional janitorial company were spending too much time on account management, so growth was flat. LeadGen.com created a program that filled their sales funnels with qualified leads, putting the company on a solid growth track, and eventually enabling them to become a leading national player.

Neonatal Service Exceeds Revenue Goals By 5x

A medical practice specializing in neonatology wanted to expand into multiple hospital systems. LeadGen.com got them introductions at Board level at more than 30 different major hospital systems, enabling them to far exceed their revenue goals.

Health Insurance Broker Nets 400% Sales Growth

A health insurance broker grew from $1.5M/year to over $6M/year in commissions as the result of a lead generation, sales training and sales management program from LeadGen.com, enabling the owners to eventually sell the firm at a 5+ multiple.

Managed Services Provider Generates 300% Growth Rate Increase

The salespeople for a managed services company couldn't look for new accounts and service old accounts at the same time. We developed a lead generation program that enabled them to triple their growth rate and revenues within less than 6 months.

Market Research Digs Up $1M in New Sales

talented but little known market research firm was having trouble breaking into the Fortune 500. But with help from a LeadGen.com Executive Appointment-Setting program, they were able to land deals with four major, new accounts resulting in over $1M in initial revenues.

Video Conference Rooms Show $4M in New Revenues

A system integrator specializing in executive conference rooms was having trouble finding new business. LeadGen.com found them over $4M in new business, and transformed them into the dominant regional vendor.

Building Networks Wires $60M in New Sales

A Fortune 500 LAN manufacturer felt they weren't getting a shot at enough opportunities. LeadGen.com put together and executied a marketing program that netted them over $60,000,000 in new sales in the first year.

Surveillance Systems Doubles Sales Goal

An innovator in video surveillance systems was having trouble breaking into the municipal market. With help from a prospecting program LeadGen.com, they were able to generate over $5M in new sales - double their goal in the first year.

Airline Consultant Lands 3 New Strategic Accounts

A European consulting company that specializes in helping airlines improve profitability was unable to penetrate the US market. With a lead generation program from LeadGen.com, however, they were able to get into five of the six largest carriers at C-level of which they closed three within a year.

Industrial Filter Maker Doubles Market Share

The five salespeople for nationwide distributor of industrial filters had large territories to service, so they had little time for cold calling. So they asked LeadGen.com to do their prospecting - whereby we got them into almost every one of their target accounts in three years.

3D Software Hits 4 Years Over Quota

A leading provider of 3D design software needed to expand their book of business, but their sales force couldn't meet their goal for new business. LeadGen.com put together a marketing program that resulted in hundreds of new sales, enabling them to exceed their sales goals for four straight years.

Fireworks Company Explodes with 30 New Accounts

A producer of fireworks displays was getting outsold by their competition, despite having a better product. LeadGen.com turned around their sales by getting them in with over 60 decision makers, most before the RFPs went out so they could wire the spec and win almost a 50% market share.

Specialty Papers Importer Penetrates a New Market

A European manufacturer of specialty label paper wanted to break into the US wine market. We got them over 150 appointments with decision makers at leading wineries around the country, enabling them to land over a dozen new accounts worth over $5M/year.

Steel Mill Rolls Out $3.5M in New Revenue

A specialty steel mill had a high-quality, cost-effective niche product, but they had trouble finding suspects worth targeting. LeadGen.com developed a research strategy that enabled them to refine their targeting, get in the door, and become the leading provider in the segment.

An eLearning Company Books $500K Sales Increase

An eLearning company was struggling to close barely four new deals per year. A marketing and sales coaching program from LeadGen.com, however, enabled them to find and close 4 new deals per month - resulting in a 1200% increase in revenues!

Insurance Agency Logs a 100% Sales Increase

LeadGen.com taught the 12-person sales team for a P&C insurance agency how to make better cold calls, resulting in a doubling of sales year-over-year.

Publicity Firm Nets $500K in New Sales

A small but creative publicity firm knew how to get exposure for their consumer product manufacturer clients, but they had trouble getting the attention of the decision makers. Of thirty targets, we got them C-level appointments at ten - a 33% appointment rate, which netted three new contracts worth over a half million dollars a year.

Dental Milling Machine Successful Product Launch

The manufacturer of an innovative line of dental milling machines wanted to leverage their first-mover position in the market. So they asked LeadGen.com to get them into as many dental labs as possible, which we did - getting them into 36 labs in less than 100 hours.

Industrial Sweepers Clean Up with 100% Sell-Out

The manufacturer of industrial sweeping equipment wanted to introduce a new product, but they couldn't get their sales reps to push it. So they asked LeadGen.com to help, resulting in the sell-out of the entire first year's production.

IT Developer Codes 100% Sales Growth

An offshore IT development firm had trouble getting around bias in the market, and finding new business. A cold calling program from LeadGen.com found them enough good leads, and helped them close enough new business to double revenues in 18 months.

Hospital Consultant Fills Event

A consulting company specializing in hospital management uses LeadGen.com to fill their annual seminar series, returning a 700% ROI year-after-year.

Auditor Counts $9M in New Sales

A large auditing firm was able to generate 60% more business, and become the go-to provider in their traditional market, with an ongoing marketing program from LeadGen.com - and then do it again in two additional, new markets.

Accounting Firm Books 60% Revenue Increase

Underutilization of staff between tax periods was draining profits for a mid-sized accounting firm. LeadGen.com created a promotional program that grew revenues by 60% in less than a year, and brought utilization to nearly 85%.

Logistics Firm Logs $1M in New Sales

A logistics firm was unable to recover their investment in refrigeration, no matter what they tried. LeadGen.com came up with a marketing and sales strategy that enabled them to max out their capacity in less than 6 months.

Engineering Company Signs $3M in New Revenue

An engineering firm needed to increase their client base, or risk having to lay off staff. So they turned to LeadGen.com to research projects that fit their skill-set, and get them a shot at the business. We found them over $3M in new business, and close enough to achieve full utilization.

Affinity Marketer Generates $1.5M in New Sales

LeadGen.com helped a consortium of consumer marketing firms get in the door with over a dozen Fortune 500 firms, landing them three new initial projects worth over $500,000 each!

Asset Mgt Systems Tags 10 New Accounts

An asset management systems developer had a great product, and penetration into their local market. But they couldn't generate sales beyond the reach of their direct sales force. Everything they tried failed, until we got them 60 new appointments.

Bank-Owned Life Insurance Books 5 New Sales

LeadGen.com helped a marketing consultant reposition their client's insurance offering so they could capitalize on an under-served market, getting 11 new appointments and 6 new sales.

Banking BPO Produces $1.2M in New Sales

A major player in the banking services industry could save potential customers millions annually, but they were being shut-out of the market, and they couldn't figure out why, putting them in danger of failing. So, they called LeadGen.com, and we got them 8 appointments in 40 hours!

Law Firm IT Solutions Firm Closes 5 New Clients

An IT Developer with a solution that could potentially help law firms increase their revenues and profitability without adding staff, just couldn't gain any traction with their target audience. We found them five new clients.

College Football Season Sell-Out

In college football, nationally known teams dominate, and that can make it hard for other teams to attract a crowd. And that was just the problem an Ad Agency bought to us to solve - by selling out their luxury boxes.

Aviation Consultant Lands 30 CXO F500 Meetings

What works in one market often doesn't work in another. This is what a prominent European Consulting firm found out when it tried to enter the US Market. We repositioned them and found them three multi-million dollar deals.

Contractor IT Solutions Closes 15 New Accounts

During the Great Recession a developer of software for contractors watched its sales plummet. After nearly every channel to reach their audience shut down, they found their own business at risk. So, with everything on the line, they called LeadGen.com. And we got them over 50 leads that had a 33% close rate.

Copiers Company Scans in $1M+ in New Sales

Some marketing practices turn value-added products into mere commodities, when in reality they're so much more. That was exactly the situation a copier manufacturer faced when they couldn't penetrate the law firm market. But we got them more than 40 leads per month.

Country Club Hosts $200K in New Sales

When the owner of a country club found his catering schedule had far too many open slots, he had a hunch that LeadGen.com just might be able to solve the problem for him. We helped them find and book 22 new events.

Direct Mail House Puts their Stamp on 100+ Appointments

Sometimes a recession - and the anticipated new economy that will emerge on the other side - presents unforeseen opportunities. But changing your business model may the only way to survive - and enable us to generate over 100 leads for them.

Education Services Learns of $3M+ in New Sales

When an educational services company spent money like it was growing on trees to support its network of distributors without any concrete sales results, they turned to LeadGen.com to solve the problem. We developed a marketing program that returned a 600% ROI.

And Hundreds More!

Start Here!

Introducing: The Complete "How To" for Anyone in Sales or Marketing

...and the Definitive Guide to Growing Your Sales, Your Market Share, and Your Profitability!

Are You Struggling to Make Your Numbers?

Read "The Lead Generation Paradigm" and learn how to:

Break through the clutter
Make better cold calls and sales calls
Create more interest
Drive more engagement
Generate more and better leads
Maximize your Conversion Rate
Maximize your Close Rate
And maximize your Sales, your Margins and your Market Share, no matter what you're selling, no matter who you sell to, and no matter what media or tactics you use

So you can achieve - and then exceed - your sales goals, and more!

Purchase the eBook Visit the Learning Center

Lead Generation: A Proven Strategy for Sales Growth

What are your challenges?

Introducing: The Complete "How To" for Anyone in Sales or Marketing!

... and the Definitive Guide to Growing Your Sales, Your Market Share and Your Profitability!

Download the eBook

Are You Struggling to Make Your Numbers?

Read "The Lead Generation Paradigm" and learn how to:

Break through the clutter
Make better cold calls and sales calls
Create more interest
Drive more engagement
Generate more and better leads
Maximize your Conversion Rate
Maximize your Close Rate
And maximize your Sales, Margins and Market Share

So you can achieve - and then exceed - your sales goals, and more!

Lead Generation: A Proven Strategy for Sales Growth

Download the eBook

Visit the Learning Center

Why Read "The Lead Generation Paradigm"?

Growing sales and getting ahead are harder today than ever before.

It's harder to be successful in Marketing and Sales
It's harder to start a business that's profitable
It's harder to grow market share
And it's harder than ever to achieve and maintain any level of security.

It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth, market share growth and profitable revenues - over 85% of the time!

If any of the following are among your challenges, "The Lead Generation Paradigm" has the solution.

Challenge #1:

Are You Tired of Playing a Game You Can't Win?

If you're having trouble closing enough leads, you're not alone. Did you know that:

95% of all Cold Calling programs fail to generate a positive ROI
96% of all Trade Show leads are never followed up
99% of all Digital Marketing programs fail to make a profit
99.9% of all SEO programs fail to increase market share
99.99% of all Emails fail to result in closed sales, and
99.99999% of all Social Media posts never go viral

So it shouldn't be a surprise that businesses are struggling. The game is wired for failure.

Purchase the eBook Visit the Learning Center

Why Read "The Lead Generation Paradigm"?

Growing sales and getting ahead are harder today than ever before.

It's harder to be successful in Marketing and Sales
It's harder to start a business that's profitable
It's harder to grow market share
And it's harder than ever to achieve any level of security.

It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth and profitable revenues - over 85% of the time!

If any of the following are among your challenges, "The Lead Generation Paradigm" is the solution.

Challenge #1:

Are You Tired of Playing a Game You Can't Win?

If you're having trouble closing enough leads, you're not alone. Did you know that:

95% of all Cold Calling programs fail to generate a positive ROI
96% of all Trade Show leads are never followed up
99% of all Digital Marketing programs fail to make a profit
99.9% of all SEO programs fail to increase market share
99.99% of all Emails fail to result in closed sales
And 99.99999% of all videos never go viral

So it shouldn't be a surprise that businesses are struggling: The game is wired for failure.

Purchase the eBook

Visit the Learning Center

Challenge #2:

Are You Worried about "Making It"?

Purchase the eBook Visit the Learning Center

Failure is the Norm

Given the high failure rate of most Marketing programs today, it's no wonder that:

According to CB Insights, 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M each
According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion
And according to the US Dept of Labor, over 20% of all businesses fail in their first year, and over 50% fail by year 5 - the highest rate in 50 years

But there is a solution.

Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem!

Challenge #2:

Are You Worried about "Making It"?

Given the high failure rate of most Marketing programs, it's no wonder that:

According to CB Insights, 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M each
According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion
And according to the US Dept of Labor, over 20% of all businesses fail in their first year, and over 50% fail by year 5 - the highest rate in 50 years

But there is a solution.

Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem - fast.

Purchase the eBook

Visit the Learning Center

Challenge #3:

Do You Need to Close a Sales or Profitability Gap?

Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.

Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.

But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.

So you can make your numbers, and call it a legitimate win.

Read "The Lead Generation Paradigm" and close the gap between "where you are" and "where you want to be".

Lead Generation Can Close Your Sales Gap

Purchase the eBook Visit the Learning Center

Challenge #3:

Do You Need to Close a Sales Gap?

Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.

Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.

But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs, not SQLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.

So you can make your numbers before you run out of time.

Read "The Lead Generation Paradigm" so you can close the gap between "where you are" and "where you want to be".

Purchase the eBook

Visit the Learning Center

The Solution:
Read "The Lead Generation Paradigm:
How We Generated Over $4,000,000,000 in Sales - and How You Can Too!"

...and Learn How to Fill Your Sales Funnel with Qualified Leads that Convert and Close Quickly, Profitably and Reliably

Learn Proven Secrets to Success in Marketing and Sales

Read "The Lead Generation Paradigm", and learn how to:

How to break through the clutter
How to develop and execute a winning strategy
How to generate more and better leads
How to create accountability in Marketing
How to end the finger-pointing
How to shorten your Sell Cycle
How to stimulate more interest
How to create urgency
How to build value
How to overcome objections
And how to:

Maximize Your Close Rate
Maximize Your Sales Revenue
Maximize Your Market Share
Maximize Your Sales Margins
And Maximize Your Sales Profitability

Read "The Lead Generation Paradigm", and START WINNING TODAY!

Purchase the eBook Visit the Learning Center

Lead Generation: A Proven Strategy for Revenue Growth

Read "The Lead Generation Paradigm:
How We Generated Over $4,000,000,000 in Sales - and How You Can Too!"

...and Learn How to Break Through the Clutter, and Fill Your Funnel with Qualified Leads that Convert and Close Quickly, Profitably and Reliably

Download the eBook Today!

Available Now for Download:
the Book that Teaches You the Time-Tested Secrets to Success in Marketing and Sales

The Business Failure Rate is higher than it's been in years. And it isn't because of the economy. It's because the platforms, the solution providers, and the so-called "marketing professionals" have been selling us a bill-of-goods. (See "The Biggest Lies" below.)

The simple truth is that the game is wired for you to fail. But you don't have to fail.

Read "The Lead Generation Paradigm", and find out how the game is rigged, and:

How to get around the barriers-to-success
How to develop and execute a winning strategy
How to create accountability in Marketing
How to end the finger-pointing
How to shorten your Sell Cycle
And how to maximize:

Your Close Rate
Your Sales Revenue
Your Market Share
Your Sales Margins
And Your Sales Profitability

Learn about what works, in...

Lead Generation: A Proven Strategy for Sales Growth

Purchase the eBook

Visit the Learning Center

The Industry Has Been Lying to You.
6 Lies... and a Truth

Whether it's selling you the pipe-dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.

And business owners, investors, employees, and even consumers have been paying the price.

Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)

Today there are so many lies that it's hard to keep track. But let's try...

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The Dirty Little Secret:

The Industry Has Been Lying to You.
6 Lies... and a Truth

And business owners, investors, employees, and even consumers are paying the price.

Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)

Today, there are so many lies that it's hard to keep track. But let's try...

Purchase the eBook

Visit the Learning Center

Lie #1: You Can Beat the Algorithms

If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.

The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.

Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.

Purchase the eBook Visit the Learning Center

Lie #1: You Can Beat the Algorithms

Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.

Purchase the eBook

Visit the Learning Center

Lie #2: 57% of the Decision is Complete Before the Customer Talks to a Salesperson

Most people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".

But did you know that they never actually did the study?

A Marketing agency made up the line to promote their inbound Marketing services. It was very successful for them. But for their customers? Not so much. Because it isn't true.

Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.

Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you.

They Made It Up: They Hadn't Done the Study!

Purchase the eBook Visit the Learning Center

Lie #2: 57% of the Decision is Complete Before the Customer Talks to a Salesperson

They Made It Up: They Hadn't Done the Study!

Many people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".

But did you know that they never actually did the study?

A Marketing agency made up the line to promote their inbound Marketing services - which was very successful for them. But for their customers? Not so much. Because it isn't true.

Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.

Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you".

Purchase the eBook

Visit the Learning Center

"MQL" Is the Very Definition of Waste

Lie #3: MQLs Have Value

John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."

Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But "MQL" is actually just another name for "junk".

If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.

Or just read "The Lead Generation Paradigm", and learn how to generate real, qualified sales leads, instead of more junk.

Purchase the eBook Visit the Learning Center

Lie #3: MQLs Have Value

"MQL" Is the Very Definition of "Junk"

John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."

Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But an "MQL" is actually just a new name for "junk".

If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.

Purchase the eBook

Visit the Learning Center

Lie #4: Marketing Can't Be Held Accountable for Sales

Perhaps the biggest lie is that Marketing can't be held accountable for Sales.

They'll tell you that they don't have the tools, or the time, or access to the prospects, that would enable them to pull leads through the Sell Cycle.

Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.

But it's all nonsense. It's an excuse to avoid accountability, brought to you by an entire industry designed to get you to believe it.

Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.

Purchase the eBook Visit the Learning Center

Lie #4: Marketing Can't Be Held Accountable for Sales

Perhaps the biggest lie is that Marketing can't be held accountable for Sales.

They'll tell you that they don't have the tools, or access to the prospects, to pull leads through the Sell Cycle.

Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.

But it's all nonsense. It's an excuse to avoid accountability, brought to you by an industry designed to get you to believe it.

Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.

Purchase the eBook

Visit the Learning Center

Lie #5: Positioning Doesn't Matter

If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Economists will tell you that the only thing that matters is price. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.

But it never seems to be enough. And the reason is because they're all "lies by omission."

Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly - at scale - in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.

Read "The Lead Generation Paradigm", and learn how to position your product effectively in a competitive market.

Purchase the eBook Visit the Learning Center

Lie #5: Positioning Doesn't Matter

But it never seems to be enough. And the reason is because they're all "lies by omission."

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Visit the Learning Center

Lie #6: "Just get me in the door, and I can close anyone!"

Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.

Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.

But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.

But most of all, it just wastes time, money and opportunity.

Read "The Lead Generation Paradigm" so your sales reps actually can close anyone.

Purchase the eBook Visit the Learning Center

Lie #6: "Just get me in the door, and I can close anyone!"

Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.

Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.

But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.

But most of all, it just wastes time, money and opportunity.

Read "The Lead Generation Paradigm", so your sales reps actually can close anyone.

Purchase the eBook

Visit the Learning Center

For the Truth about Marketing and Sales:
Read "The Lead Generation Paradigm"

...and Start Winning Today!

About the Book

Developing an effective sales engine is a lot more complex than just running ads, or writing a script, and then smiling and dialing.

There's actually a "science" to it.

It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.

Read "The Lead Generation Paradigm", and learn everything you need to learn, in order to do everything you need to do.

Read an excerpt here.

View the Table of Contents here.

See the Sell-Sheet here.

Purchase the eBook Visit the Learning Center

Lead Generation:
A Proven Strategy for Sales Growth
from LeadGen.com

For the Truth about Marketing and Sales, Read:
"The Lead Generation Paradigm:
How We Generated Over $4,000,000,000 in Sales - and How You Can Too!"

...and start WINNING today!

About the Book

Developing an effective Sales Engine is a lot more complex than just running a bunch of ads or writing a script, and then smiling and dialing.

There's actually a "science" to it.

It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.

Purchase the eBook

Visit the Learning Center

Read an excerpt here.

View the Table of Contents here.

Quick take here.

Lead Generation:
A Proven Strategy for Sales Growth
from LeadGen.com

Workshops, Training and Events

At LeadGen.com we offer a lot more than just marketing and lead generation solutions.

We also provide individualized workshops, training and coaching programs for companies that want to improve their in-house capabilities, including Strategy Development, Lead Generation, Cold Calling, Sales Management and Sales Effectiveness. Register today!

To schedule personalized Marketing or Sales training or coaching, please contact LeadGen.com at 856-638-0399, or click here.

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Why Call LeadGen.com?

Why Call LeadGen.com?

You Get Sales, Not Just Activity

You Get Dozens of Solutions - All in One Place

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End the Finger-Pointing

You Get One Throat to Choke

You Get Unbiased Advice

You Get Meaningful Accountability

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And You Won't Get Burned Again

When It Comes to Marketing, the Only Thing that Matters Is Sales

An eLearning Company Snags 4 New Deals per Month

Metal Fabricator Books a $5M Sales Increase

Copper Anode Manufacturer Gets a $4M Sales Increase

Compliance Services See $9M Sales Increase

Supply Chain Software Company Goes from $0 to $200K in 3 Months

Race Track Raises Gross Revenues By 2.5x

Managed Services Provider Realizes a $400K Revenue Increase

3D Printing Successful Product Launch

Management Consulting Sells Out Seminar Series

HVAC Systems Heat Up to 130% of Quota

Jail Management Software Gets $500K+ in New Sales

Mergers & Acquisitions Pulls Off Successful Roll-Up

Janitorial Services Sweeps in $5M in New Sales

Neonatal Service Exceeds Revenue Goals By 5x

Health Insurance Broker Nets 400% Sales Growth

Managed Services Provider Generates 300% Growth Rate Increase

Market Research Digs Up $1M in New Sales

Video Conference Rooms Show $4M in New Revenues

Building Networks Wires $60M in New Sales

Surveillance Systems Doubles Sales Goal

Airline Consultant Lands 3 New Strategic Accounts

Industrial Filter Maker Doubles Market Share

3D Software Hits 4 Years Over Quota

Fireworks Company Explodes with 30 New Accounts

Specialty Papers Importer Penetrates a New Market

Steel Mill Rolls Out $3.5M in New Revenue

An eLearning Company Books $500K Sales Increase

Insurance Agency Logs a 100% Sales Increase

Publicity Firm Nets $500K in New Sales

Dental Milling Machine Successful Product Launch

Industrial Sweepers Clean Up with 100% Sell-Out

IT Developer Codes 100% Sales Growth

Hospital Consultant Fills Event

Auditor Counts $9M in New Sales

Accounting Firm Books 60% Revenue Increase

Logistics Firm Logs $1M in New Sales

Engineering Company Signs $3M in New Revenue

Affinity Marketer Generates $1.5M in New Sales

Asset Mgt Systems Tags 10 New Accounts

Bank-Owned Life Insurance Books 5 New Sales

Banking BPO Produces $1.2M in New Sales

Law Firm IT Solutions Firm Closes 5 New Clients

College Football Season Sell-Out

Aviation Consultant Lands 30 CXO F500 Meetings

Contractor IT Solutions Closes 15 New Accounts

Copiers Company Scans in $1M+ in New Sales

Country Club Hosts $200K in New Sales

Direct Mail House Puts their Stamp on 100+ Appointments

Education Services Learns of $3M+ in New Sales

And Hundreds More!

When It Comes to Marketing, the Only Thing that Matters Is Sales

An eLearning Company Snags 4 New Deals per Month

Metal Fabricator Books a $5M Sales Increase

Copper Anode Manufacturer Gets a $4M Sales Increase

Compliance Services See $9M Sales Increase

Supply Chain Software Company Goes from $0 to $200K in 3 Months

Race Track Raises Gross Revenues By 2.5x

Managed Services Provider Realizes a $400K Revenue Increase

3D Printing Successful Product Launch

Management Consulting Sells Out Seminar Series

HVAC Systems Heat Up to 130% of Quota

Jail Management Software Gets $500K+ in New Sales

Mergers & Acquisitions Pulls Off Successful Roll-Up

Need More Sales?
Get Help Here!

The Solution:
Read "The Lead Generation Paradigm:
How We Generated Over $4,000,000,000 in Sales - and How You Can Too!"

Read "The Lead Generation Paradigm:
How We Generated Over $4,000,000,000 in Sales - and How You Can Too!"

Available Now for Download:
the Book that Teaches You the Time-Tested Secrets to Success in Marketing and Sales

The Industry Has Been Lying to You.
6 Lies... and a Truth

The Industry Has Been Lying to You.
6 Lies... and a Truth