Lead Generation
The Missing Link between Marketing and Sales
Lead Generation is a hybrid Marketing and Sales function that is designed to create qualified sales leads, and fill your sales funnel with high-value opportunities that have a high probability of closing successfully.
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Lead Generation Is Much More than Just a Promotional Tactic
Many companies mistakenly equate Lead Generation with telemarketing, pay-per-click or some other promotional tactic. The problem is, you can't just bolt Lead Generation onto a failing Marketing program and expect it to magically turn things around.
In many cases, the reason marketers go this route is to protect their jobs. In fact, it is the failure of most Marketing initiatives today to generate qualified sales leads, especially digital and inbound Marketing programs, that drives marketers to bring Lead Generation in as, basically, an afterthought.
Unfortunately, many companies today expend virtually their entire Marketing budget on digital marketing without any consideration for Lead Generation as an outcome. This isn't just putting the cart before the horse. It's like building a cart, and having no money left at all to buy or feed a horse.
Lead Generation isn't an afterthought. It's the whole point.
LeadGen Can Reliably Deliver Revenue and Profitability Growth
For most companies the only way to achieve success is to make its Marketing program accountable for Sales. Otherwise you're basically using "hope" as a strategy.
And an effective Lead Generation strategy is the proven way to do it.
An effective Lead Generation strategy enables the pieces of your Marketing and Sales program to work together, so there's no finger-pointing. And it creates the kind of accountability that leads to success. Learn more here.
And success is something we've made happen for hundreds of companies.
No matter what industry you're in, Lead Generation can help
Copper Anode
A manufacturer of copper anodes was losing sales to a competitor who sold below cost. We showed them how to win a price war, which ended when the competitor went bankrupt.
Compliance Services
The GRC practice at a large accounting firm was having trouble expanding beyond their personal networks. Working with LeadGen.com, they were able to increase sales by 120%.
A Metal Fabricator
A metal fabricator wanted to sell his business, but sales were tanking. So we got them into power-gen market, doubling revenues, and enabling a successful sale of the company.
Brick & Mortar Retail
A retailer was struggling to get new customers into their brick and mortar store. So LeadGen.com Partner TMG created and marketed a membership program for customers that generated over $3,400 in new revenue in just 48 hours for a cost of $0.00!
A Race Track
Attendance at a horse racing venue was far below break-even on weekdays. LeadGen.com pitched it to area companies as a great place for a company outing, and tripled weekday revenues!
Telecommunications
A large national telecom was suffering from a 24% churn rate. LeadGen.com Partner TMG developed an AI solution that reduced churn by 16%, and increased retention by 80%, while reucing the cost of retention by 33%, resulting in an annual savings of over $346 million.
3D Printing
3D printing was an unknown technology when an early entrant asked LeadGen.com to help develop the market, which we did by getting them into over a dozen Fortune 500 manufacturers. [more]
Consulting
A large consulting firm needed help filling their executive seminar series. LeadGen.com created a program that was so successful that it generated a year-long backlog of people who wanted to attend.
HVAC
A Fortune 100 wanted to expand the market share of their HVAC division in the hospital market. LeadGen.com accounted for over 60% of their new sales, while enabling them to far exceed their market share goals.
Jail Mgt Software
A software company had developed an app for jail management, but they couldn't get past the incumbent vendor. So LeadGen.com developed and implemented a campaign that was able to unhook the competitor in dozens of facilities.
M&A
An M&A specialist was having trouble finding acquisition candidates for their PT client. A program by LeadGen.com identified scores of qualified candidates, and persuaded enough owners to consider selling to completely satisfy the client's growth plan.
Janitorial Services
The salespeople for a regional janitorial company were spending too much time on account management, so growth was flat. LeadGen.com created a program that filled their sales funnels, and put the company on a solid growth track.
Neonatal Services
A medical practice specializing in neonatology wanted to expand into multiple hospital systems. LeadGen.com got them introductions into more than 30 different hospital systems, enabling them to far exceed their revenue goals.
Health Insurance
A health insurance brokerage firm was able to gain a dominant market share in their region through sales training and more effective sales management, enabling the owners to sell the firm and retire comfortably - thanks to LeadGen.com.
Managed Services
A managed services company couldn't look for new accounts and service old accounts at the same time - until they called LeadGen.com. We enabled them to triple their growth rate and revenues within less than 6 months.
Market Research
A market research firm was having trouble breaking into the Fortune 500. But with help from a LeadGen.com Executive Appointment-Setting program, they were able to land deals a four major, new accounts.
Video Conference Rooms
A system integrator specializing in executive conference rooms was having trouble finding new business. LeadGen.com enabled them to find planned projects, and positioned them to win over $2M in new business.
Building Networks
A Fortune 500 LAN manufacturer felt they weren't getting a shot at enough opportunities. So LeadGen.com put together a program that netted them over $60M/year in new business.
Surveillance Systems
An innovator in video surveillance systems was having trouble breaking into the municipal market. But with help from LeadGen.com, they were able to generate over $6M in sales - double their goal.
Airline Consultant
A European consulting company that specializes in helping airlines improve profitability was unable to penetrate the US market. With help from LeadGen.com, however, they were able to get into five of the six largest carriers at a high level.
Industrial Filters
The five salespeople for nationwide distributor of industrial filters had large territories to service, so they had little time for cold calling. So they asked LeadGen.com to do their prospecting - whereby we got them into almost every one of their target accounts in three years.
3D Software
A leading provider of 3D design software needed to expand their book of business, but their sales force couldn't meet their goal for new business. LeadGen.com put together a marketing program that resulted on hundreds of new sales, enabling them to meet their goals for two years.
Fireworks
A producer of fireworks displays was getting outsold by their competition, despite having a better product. LeadGen.com turned around their sales by getting them in with decision makers before the RFPs went out so they could wire the spec.
Specialty Papers
A European manufacturer of specialty label paper wanted to break into the US wine market. So we got them over 150 appointments with decision makers at leading wineries around the country.
Steel Mill
A specialty steel mill had high-quality, cost-effective a niche product, but they had trouble finding suspects worth targeting. LeadGen.com developed a research strategy that enabled them to refine their targeting, and become the leading provider in the segment.
An eLearning Company
An eLearning company was struggling to close four new deals a year. When LeadGen.com got through with them, they were closing 4 new deals per month - a 1200% increase!
Insurance Agency
LeadGen.com taught the 12-person sales team for an insurance agency how to make cold calls, resulting in a doubling of sales year-over-year.
Publicity Firm
A small, but extremely creative publicity firm knew how to get exposure for their consumer product manufacturer clients, but they had trouble getting the attention of the decision makers. Of thirty targets, we got them C-level appointments at ten - a 33% appointment rate, along with three new contracts.
Dental Milling
The manufacturer of an innovative line of dental milling machines wanted to leverage their first-mover position in the market. So they asked LeadGen.com to get them into as many dental labs as possible, which we did - 36 times in less than 100 hours.
Industrial Sweepers
The manufacturer of industrial sweeping equipment wanted to introduce a new product, but they couldn't get their sales reps to push it. So they asked LeadGen.com, who generated enough leads to sell out the entire first years' production.
IT Development
An offshore IT development firm had trouble getting around bias in the market, and finding new business. LeadGen.com found them enough good leads, and helped them close enough new business, to double in size over 18 months.
Hospital Consultant
A consulting company specializing in hospital management uses LeadGen.com to fill their annual seminar series, returning a 700% ROI year-after-year.
Auditing
With LeadGen.com's help, a large auditing firm was able to generate 60% more business, and become the go-to provider in their traditional market - and then do it again in two additional, new markets.
An Accounting Firm
Underutilization of staff between tax periods was draining profits for a mid-sized accounting firm - until LeadGen.com created a promotional program that grew revenues by 60% in less than a year.
Logistics
A logistics firm was unable to recover their investment in refrigeration, no matter what they tried - until they called LeadGen.com. We came up with a strategy that maxed out their capacity within less than 6 months.
Engineering
An engineering firm needed to increase their client base, or risk having to lay off staff. So they turned to LeadGen.com to research projects that fit their skill-set, and get them a shot at the business - of which they closed enough accounts to achieve full utilization.
Affinity Marketing
LeadGen.com helped a consortium of consumer marketing experts get in the door of a dozen Fortune 500 firms, turning what was originally a response rate of zero, into money in the bank almost overnight! [more]
Asset Mgt Systems
An asset management systems developer had a great product, a strong value proposition and penetration into their local market. The problem was, they could not generate sales beyond the reach of their direct sales force; and everything they tried failed. [more]
Bank-Owned Life Insurance
Discover how LeadGen.com helped a marketing consultant reposition a client's esoteric offering so they could capitalize on an under-served market. [more]
Banking BPO
A major player in the banking services industry could save potential customers millions annually, but they were being shut-out of the market, and they couldn''t figure out why, putting them in danger of failing. So, they called LeadGen.com! [more]
Law Firm IT Solutions
An IT Developer with a solution that could potentially help law firms increase their revenues and profitability without adding staff, just couldn't gain any traction with their target audience. [more]
College Football
In college football, nationally known teams dominate, and that can make it hard for other teams to attract a crowd. And that was just the problem an Ad Agency bought to us to solve. [more]
Banking BPO
What works in one market often does not work in another. This is what a prominent European Consulting firm found out when it tried to enter the US Market. [more]
Law Firm IT Solutions
During the Great Recession a developer of software for contractors watched its sales plummet as projects ground to a halt. After nearly every avenue to reach their audience closed shop, they found their own business at risk. So, with everything on the line, they called LeadGen.com. [more]
Copiers
Some marketing practices turn value-added products into mere commodities, when in reality they are so much more. That was exactly the situations a copier manufacturer faced when they couldn't penetrate the law firm market. [more]
Country Club
When the owner of a country club found his catering schedule had far too many open slots, he had a hunch that LeadGen.com just might be able to solve the problem for him. [more]
Direct Mail House
Sometimes a recession - and the anticipated new economy that will emerge on the other side - presents unforeseen opportunities. But changing your business model may the only way to survive. [more]
Education Services
When an educational services company spent money like it was growing on trees to support its network of distributors without any concrete sales results, they turned to LeadGen.com to solve the problem. [more]
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Properly designed and applied, Lead Generation can solve virtually any Sales or Marketing challenge
Winning a Price War
The natural tendency of your competitors in a recession is to drop their price - often to the point of triggering a price war. We can show you how to win it.
Stealing Market Share
Recessions provide the optimal time to pick up market share. We can show you how to take advantage of the turmoil in the market.
Finding a Better Strategy
You don't necessarily have to reinvent your business. But repositioning it can often mean the difference between diving and thriving. And we can help.
Doing More with Less
When a recession forces you to cut costs, we can show you how to get more revenue out of your investment in marketing and sales, and maximize your ROI.
Unhooking Your Competitor's Customers
If you're going to steal your competitor's market share, you have to find and unhook their customers. We can show you how.
Running the Table
Once we find an opening in the market for you, it's time to run the table. We'll show you how to scale up, and avoid leaving money on the table.
Making Better Cold Calls
Everyone says that cold calling is dead, but it's not true. Cold calling is still the fastest, most effective, and often the least expensive way to find new business in the B2B market. And no one can generate leads better than the folks at LeadGen.com.
Finding Better Lists
Sometimes, all you need is a good, off-the-shelf list to call. That's why we partner with dozens of list providers, so you don't have to waste time searching. But we can also generate custom lists, so you don't have to waste calls or emails, either.
Improving Inside Sales
If a sale can be closed over the phone, we can provide you with some of the most talented Inside Sales personnel on the planet. So we can basically do your whole sell-cycle for you, from generating the leads to closing the sale.
Improving Advertising Effectiveness
The goal of promotion isn't just to get the word out, it's to actually stimulate sales. If your marketing program isn't ringing the cash register, just click here, and start getting results - instead of excuses.
Recruiting Better Salespeople
With the right sales team, anything is possible. We can help you recruit, select and motivate a sales team that will get the job done. Whether you want an in-house solution or to outsource, LeadGen.com can help.
Making Sales Technology Work
Whether it's your Web site, CRM or e-Commerce system, your company's infrastructure shouldn't be the tail that wags the dog. We can deliver systems that enable sales, and not get in their way.
Setting Better Appointments
Getting in the door at senior levels of large corporations requires a special kind of approach. At LeadGen.com we've been doing it for over 20 years - and we've only gotten better over time.
Leveraging AI / Data Mining
Being able to predict buyer intentions enables you to focus on high-probability targets. At LeadGen.com we have an entire suite of AI solutions that enable you to get a jump on the market, and on your competition.
Enhancing Content Response
Being able to tell your story is crucial for getting people to understand why they should buy your product. We can articulate your value proposition so your phones will ring off the hook with people wanting to buy.
Winning at Social Media
Getting a Social Media following for your business can significantly reduce your cost-per-lead - if you know how to do it. Otherwise, it can waste time and money. Want the former? Call LeadGen.com.
Displacing Competition
Displacing an incumbent vendor, persuading a prospect to outsource, or winning a price war requires a specific set positioning, pricing and promotion tactics. If you think you can do it on your own, think again.
Improving Your Close Rate
If your team isn't getting it done, call us - because sales is where "the rubber meets the road." We built LeadGen.com to help with every step of the Sell Cycle, because we're not done until your cash register rings.
Making Direct Marketing Work
If you think direct mail is out-of-date, you've fallen for the myth of digital convenience. We have DMDR solutions that can reduce your cost-per-lead by 90% or more, while separating you from the pack.
Leveraging Public Relations
Earned media automatically confers credibilty, and it's never a matter of luck to gain it. We can get you the advocacy of powerful influencers in your market, and visibility with decision makers who matter.
Guerilla Marketing
Getting attention in a crowded media landscape often requires bold action. We have tools and strategies to break through the clutter, and create the kind of buzz that compels people to buy.
Gaining Visibility with Cause Marketing
Hitching to a good cause can give you leveraged exposure, instant credibility with a key audience, and entree into important decision processes. We can set it up, and help you turn it into sales.
Making Event Marketing Pay Off
It's easy to buy a trade show booth; it's not so easy to may it pay. We can help you make sure qualified visitors actually enter your booth, engage with you, and eventually buy from you. Otherwise, why bother?
Building Credibility with Speaking Engagements
If you're an expert in your field, getting in front of an audience of potential buyers is, well, nirvana. We can get you on the agendas that matter, and not just on a bunch of podcasts that no one will ever hear.
Beating the SEO / SEM Scam
Getting noticed on the Internet sounds easy, but it's a lot harder than you think. Call us after you've failed a few times, we'll get it done right. (Hint: It's not cheap, and it takes a lot of effort.)
Finding Rainmakers
Rainmakers aren't made they're born, and they've been selling ever since. We can find you a rainmaker - someone who can carry the entire sales load on his or her back, and free you up to fulfill.
Developing an Effective Strategy
If you know where you want to go, we can show you how to get there. And if not, we can figure out what's possible. With decades of experience, we know how to take your business to the next level.
Learning Cold Calling
Do you need to know how to make cold calls that actually work? Ones that get past gatekeepers, reach decision makers and get them to engage with you? Well, we literally wrote the book on it.
Reducing Your Cost-Per-Sale
Driving down your cost-per-lead only makes senses if you can maintain or increase your close rate. We can show you how to drive down your cost-per-sale, which is what really matters.
Succeeding thru Contract Sales
Sometimes hiring a full-time sales rep is too expensive because there may not be enough for them to do. We can fill the gap, and fill your order book, until there are enough opportunities to justify an FTE.
No Matter Your Challenge, LeadGen.com Can Help
At LeadGen.com, we've already solved almost every sales or marketing problem there is. For example:
- Winning a Price War
- Stealing Market Share
- Leveraging Limited Budget
- Unhooking Your Competitors
- Making Better Cold Calls
- Finding Better Lists
- Improving Conversion Rates
- Improving Advertising Effectiveness
- Creating Better Salespeople
- Increasing Content Response
- Winning at Social Media
- Improving Your Close Rate
- Gaining Visibility
- Beating the SEO/SEM Scam
- Reducing Your Cost-Per-Lead
- And, of course, Ringing Your Cash Register
At LeadGen.com, we must know what we're doing. We coined the term!
How Is LeadGen.com Different?
Their Approach:
The Answer Is Always the Same
Our Approach:
The Answer Depends on the Problem
LeadGen.com has every solution under the sun!
LeadGen.com Is "the One-Stop Shop for All Your Sales and Marketing Needs"
If you're Looking for a sales or marketing solution, you've come to the right place.
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At LeadGen.com We Have Everything You Need to Succeed!
If you want to grow your business, why go to one vendor to find new salespeople, another to generate leads, and a third for your infrastructure? They all have to work together anyway, so why not get them all in one place - so that they actually do work together?
At LeadGen.com, we're the "One-Stop Shop for All Your Sales and Marketing Needs".
✔ Everything you need
✔ Solutions that work
✔ One throat to choke
At LeadGen.com We Have the Leads You Need - whether you're in B2B or B2C!
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Live Transfer Leads • Inbound Leads • Aged Leads • Unsold Leads • Ping Post Leads • CoReg Leads • Auction Leads • PPL (Pay-per-Lead) Leads • Short Form Leads • Long Form Leads • TCPA Compliant Leads • CPL Leads • IT Leads • Insurance Leads • AI Leads • Construction Leads • Manufacturing Leads • HVAC Leads • Computer Leads • Final Expense Leads • U65 Leads • Medicare Leads • Copier Leads • Technology Leads • Legal Services Leads • Development Leads • Accounting Leads • DME Leads • Pain Leads • Cardio Leads • Health Insurance Leads • Life Insurance Leads • Debt Settlement Leads • High Income Leads • Low Income Leads • Roofing Leads • Solar Data Leads • ED Medication Leads • Refi Data Leads • Home Security Leads • Home Owner Leads • Video Leads • Supply Leads • Advertising Leads • Food Leads • Landscaping Leads • Plumbing Leads • Logistics Leads • Office Supply Leads • Ad Specialties Leads • M&A Leads • Media Leads • Transportation Leads • Energy Leads • Consulting Leads • Entertainment Leads • Compliance Leads • Cybersecurity Leads • Banking Leads • Agriculture Leads • Commercial RE Leads • Electrical Leads • BMS Leads • Research Leads • Personnel Leads • Analytics Leads • Risk Management Leads • Dental Leads • Billing Leads • Networking Leads • Printing Leads • Software Leads • Cost Management Leads • Hospitality Leads • Project Management Leads • Recruiting Leads • Maintenance Leads • Promotion Leads • Publishing Leads • SEO Leads • eCommerce Leads • Vendor Management Leads • Web Site Development Leads • Content Leads • Equipment Leads • Capital Leads • AR Leads • Facility Leads • Home Furnishings Leads • Raw Materials Leads and More!
If you need more sales, you need LeadGen.com!
LeadGen.com can help you Win!
If you're like most business owners, you want your business to make money - lots of it. At LeadGen.com we know what works, and how to make it work for you.
First: Ditch the Marketing 2.0 Kool-Aid
In case you haven't figured it out yet, digital marketing is a scam, where you hire a marketing expert who spends a lot of money and time trying to generate traffic. But either the traffic never shows up, or it doesn't convert. Then they move on to their next job, and leave you holding the bag. Let us fix the problem instead.
Second: Stop Trying to Lay Off Your Risk
Unless you're in B2C (where the vendor can sell the leads to your competitor if you don't pay), pay-for-performance programs are a death wish. Ask yourself: If the vendor is that good at your business, what do they need you for??? Let us show you how to grow your business.
Third: Get in the Game
Adding permanent staff right now locks you into fixed costs and talents. Outsource as much as possible - especially your marketing - to remain flexible, while protecting your downside. Let us fill the gap.
Fourth: Be Creative
Your traditional media may no longer reach your target market, which itself may have changed. Step back and re-think your media strategy and your positioning. Let us show you how.
Fifth: Buy Market Share!!!
Just like a recession is a gift to investors with cash, it's also the best time to grow your market share. And the more you can add to your market share now, the more profitable you'll be when the recession ends. The companies that prosper in the long run will be the ones who focus like a laser on buying market share now. Let us help.
Why Use LeadGen.com? Because...
You Get Hundreds of Solutions - All in One Place
No single solution can solve most sales and marketing problems, so we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.
You Save Time and Money
With LeadGen.com you don't have to look all over creation to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.
You Get One Throat to Choke
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
You Get Unbiased Advice
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what happens to be available.
You Get Accountability for Results
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. That's accountability that counts!
You Get Experience and Expertise
Our Account Managers have decades of experience solving sales and marketing problems, so you don't have to learn the hard way.
And You Won't Get Burned Again
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.
Need Help?
At LeadGen.com, we can help you:
- ✔ Unhook competition
- ✔ Get your prospect's attention
- ✔ Increase your response rate
- ✔ Increase your close rate
- ✔ Shorten your sell-cycle
- ✔ Get past gatekeepers
- ✔ Persuade prospects to contact you
- ✔ Find opportunities faster
- ✔ Win a price war
- ✔ Recruit and train qualified salespeople
- ✔ Generate better-quality leads
- ✔ Produce more effective advertising
- ✔ Increase your sales margins
- ✔ Win more, lose less, and stop wasting time and money on solutions that don't work!
Call 866-235-1100 and talk to LeadGen.com - before it's too late even for us to fix the problem!
How Are We Different?
With other agencies and solution providers, what they offer is whatever they happen to have on the shelf, whether it's right for you or not.
At LeadGen.com we have scores of solutions and dozens of partners. (In fact, we're solution-agnostic). Plus we have decades of experience and success solving sales and marketing problems. So we'll do what works, whether we do it using in-house resources or our partners' resources. We don't just plug in a one-size-fits-all answer.
Why Does It Matter?
Think of it this way: If you have a sales or marketing problem, how is asking Google "How do I solve my sales or marketing problem?" going to help? There's no algorithm in the world that can answer that question appropriately for your company. And the page rank of any given answer only reflects that vendor's ability to rank high, not necessarily to solve your problem.
Unless you know exactly - and, more importantly, correctly - what you need, Google is useless.
LeadGen.com is the Missing Link between Marketing and Sales
What you really need is a company that knows everything there is to know about sales and marketing, and how to make the available tools and strategies work for you. That way you get the results you're looking for, and not just a bunch of activity and expense.
In other words, if you want to actually win in the market, call LeadGen.com.
Now Available:
The Definitive Guide to Lead Generation
Lead Generation is a powerful, hybrid business development strategy that combines key concepts from both Marketing and Sales in order to create "Qualified Sales Leads" (QSLs). It thereby enables you to fill your Sales Funnel with valid and viable opportunities that have a high probability of closing successfully and profitably.
Planned and executed as described in this breakthrough book, a Lead Generation strategy can ensure profitable revenue and market share growth for virtually any business at the lowest possible cost and risk, with the least waste and effort, and in the shortest time-to-market.
