You don't do what you do just for a paycheck. And you don't do it just to punch a clock. You do it because success means something to you.
And it doesn't mean building a Web site, running ads, posting to social media, or sending out emails. And it doesn't mean getting hits, clicks, views or followers either.
In today's world, success means growing your sales, your market share, and your profitability. That's it.
What you do with it is up to you. Take it home, spend it, save it, burn it, or invest it. At LeadGen.com, our job is just to make sure you get it.
Learn more here. Or click here to start succeeding today.
We also have dozens of types of leads, including: IT Leads • Insurance Leads • AI Leads • Construction Leads • Manufacturing Leads • HVAC Leads • Computer Leads • Final Expense Leads • U65 Leads • Medicare Leads • Copier Leads • Technology Leads • Legal Services Leads • Development Leads • Accounting Leads • DME Leads • Pain Leads • Cardio Leads • Health Insurance Leads • Life Insurance Leads • Debt Settlement Leads • High Income Leads • Low Income Leads • Roofing Leads • Solar Data Leads • ED Medication Leads • Live Transfer Leads • Inbound Leads • Aged Leads • Unsold Leads • Ping Post Leads • CoReg Leads • Auction Leads • PPL (Pay-per-Lead) Leads • Short Form Leads • Long Form Leads • TCPA Compliant Leads • CPL Leads • Refi Data Leads • Home Security Leads • Home Owner Leads • Video Leads • Supply Leads • Advertising Leads • Food Leads • Landscaping Leads • Plumbing Leads • Logistics Leads • Office Supply Leads • Ad Specialties Leads • M&A Leads • Media Leads • Transportation Leads • Energy Leads • Consulting Leads • Entertainment Leads • Compliance Leads • Cybersecurity Leads • Banking Leads • Agriculture Leads • Commercial RE Leads • Electrical Leads • BMS Leads • Research Leads • Personnel Leads • Analytics Leads • Risk Management Leads • Dental Leads • Billing Leads • Networking Leads • Printing Leads • Software Leads • Cost Management Leads • Hospitality Leads • Project Management Leads • Recruiting Leads • Maintenance Leads • Promotion Leads • Publishing Leads • SEO Leads • eCommerce Leads • Vendor Management Leads • Web Site Development Leads • Content Leads • Equipment Leads • Capital Leads • AR Leads • Facility Leads • Home Furnishings Leads • Raw Materials Leads and More!
When it comes to Sales and Marketing, we know what works. And we know how to make it work for you.
If you have a sales goal to hit, call LeadGen.com!
We also have dozens of types of leads, including: IT Leads • Insurance Leads • AI Leads • Construction Leads • Manufacturing Leads • HVAC Leads • Computer Leads • Final Expense Leads • U65 Leads • Medicare Leads • Copier Leads • Technology Leads • Legal Services Leads • Development Leads • Accounting Leads • DME Leads • Pain Leads • Cardio Leads • Health Insurance Leads • Life Insurance Leads • Debt Settlement Leads • High Income Leads • Low Income Leads • Roofing Leads • Solar Data Leads • ED Medication Leads • Live Transfer Leads • Inbound Leads • Aged Leads • Unsold Leads • Ping Post Leads • CoReg Leads • Auction Leads • PPL (Pay-per-Lead) Leads • Short Form Leads • Long Form Leads • TCPA Compliant Leads • CPL Leads • Refi Data Leads • Home Security Leads • Home Owner Leads • Video Leads • Supply Leads • Advertising Leads • Food Leads • Landscaping Leads • Plumbing Leads • Logistics Leads • Office Supply Leads • Ad Specialties Leads • M&A Leads • Media Leads • Transportation Leads • Energy Leads • Consulting Leads • Entertainment Leads • Compliance Leads • Cybersecurity Leads • Banking Leads • Agriculture Leads • Commercial RE Leads • Electrical Leads • BMS Leads • Research Leads • Personnel Leads • Analytics Leads • Risk Management Leads • Dental Leads • Billing Leads • Networking Leads • Printing Leads • Software Leads • Cost Management Leads • Hospitality Leads • Project Management Leads • Recruiting Leads • Maintenance Leads • Promotion Leads • Publishing Leads • SEO Leads • eCommerce Leads • Vendor Management Leads • Web Site Development Leads • Content Leads • Equipment Leads • Capital Leads • AR Leads • Facility Leads • Home Furnishings Leads • Raw Materials Leads and More!
You Get Sales, Not Just Activity
With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue.
You Get Dozens of Solutions - All in One Place
No single solution can solve every Sales or Marketing problem, so we partner with dozens of innovative providers who work as a team to solve your Marketing and Sales problems, and help you achieve your goals.
You Save Time and Money
With LeadGen.com you don't have to look all over creation to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.
You Minimize Risk, Maximize Results
"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey." - John Ruskin
End the Finger-Pointing
At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.
You Get One Throat to Choke
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
You Get Unbiased Advice
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what happens to be on or shelf.
You Get Meaningful Accountability
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.
You Get Experience and Expertise
Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.
And You Won't Get Burned Again
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.
With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue for you.
No single solution can solve every Sales or Marketing problem. So we partner with dozens of innovative providers who work as a team to solve your Marketing and Sales problems, and help you achieve your goals.
With LeadGen.com you don't have to look all over to find the right answer. Everything you need is at our One-Stop Shop. And you don't have to pay to re-educate a new vendor about your business; we do it for you - saving time and insuring consistency.
The LeadGen.com approach insures that you minimize your Marketing risk, time-to-market and overall expense, while maximizing your revenue and profit production.
At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, and not just what happens to be on or shelf.
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.
Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.
Here are just a few examples of what we've done for our clients:
Here are just a few examples of what we've done for our clients:
An eLearning company was struggling to close four new deals a year. When LeadGen.com got through with them, they were closing 4 new deals per month - a 1200% increase!
A $6M metal fabricator wanted to sell his business, but sales were tanking. LeadGen.com got them into power-gen market, doubling net new revenues, and enabling a successful sale of the company at a 6x multiple.
A manufacturer of copper anodes was losing sales to a major competitor who was selling below cost. We engineered a price war, which drove their competitor out-of-business, and handed the client an 80% market share.
The GRC practice at a large accounting firm was having trouble expanding beyond their personal networks. LeadGen.com helped them increase their sales by 1200%.
A software developer was having trouble generating initial sales for its new supply chain management software. LeadGen.com helped them get their first three retail contracts for over $200K, insuring a successful and profitable launch.
Attendance at a horse racing venue was falling far below break-even on weekdays. LeadGen.com pitched it to area companies as a great place for a company outing, increasing the weekday book by 250%!
A regional MSP was having trouble selling beyond its Chamber network. LeadGen.com developed a six-month, multi-phase program that resulted in tripling the number of customers and a 25% increase in average revenue per customer.
3D printing was an unknown technology when an early entrant asked us to help develop the market. We got them into the engineering departments at over a dozen Fortune 500 manufacturers for prototyping, leading to them becoming the leading vendor in this new industry.
A Big 4 consulting firm needed help filling their new executive seminar series. LeadGen.com created a program that was so successful that it generated a year-long backlog of business owners who wanted to attend for four straight years.
A Fortune 100 manufacturer wanted to expand the market share of their HVAC division in the hospital market. LeadGen.com has delivered over 60% of their new sales for 12+ years, while enabling them to consistently exceed their revenue and market share goals.
A software company had developed an innovative new app for jail management, but they couldn't get past the incumbent vendor. We developed and implemented a campaign that enabled them to displace their competition in dozens of facilities, and eventually dominate the market.
An M&A specialist was having trouble finding acquisition candidates for their PT client. A promotion program by LeadGen.com identified scores of qualified candidates, and persuaded enough owners to consider selling to completely satisfy their roll-up plan, and seeding a second roll-up a year later.
The salespeople for a regional janitorial company were spending too much time on account management, so growth was flat. LeadGen.com created a program that filled their sales funnels with qualified leads, putting the company on a solid growth track, and eventually enabling them to become a leading national player.
A medical practice specializing in neonatology wanted to expand into multiple hospital systems. LeadGen.com got them introductions at Board level at more than 30 different major hospital systems, enabling them to far exceed their revenue goals.
A health insurance broker grew from $1.5M/year to over $6M/year in commissions as the result of a lead generation, sales training and sales management program from LeadGen.com, enabling the owners to eventually sell the firm at a 5+ multiple.
The salespeople for a managed services company couldn't look for new accounts and service old accounts at the same time. We developed a lead generation program that enabled them to triple their growth rate and revenues within less than 6 months.
talented but little known market research firm was having trouble breaking into the Fortune 500. But with help from a LeadGen.com Executive Appointment-Setting program, they were able to land deals with four major, new accounts resulting in over $1M in initial revenues.
A system integrator specializing in executive conference rooms was having trouble finding new business. LeadGen.com found them over $4M in new business, and transformed them into the dominant regional vendor.
A Fortune 500 LAN manufacturer felt they weren't getting a shot at enough opportunities. LeadGen.com put together and executied a marketing program that netted them over $60,000,000 in new sales in the first year.
An innovator in video surveillance systems was having trouble breaking into the municipal market. With help from a prospecting program LeadGen.com, they were able to generate over $5M in new sales - double their goal in the first year.
A European consulting company that specializes in helping airlines improve profitability was unable to penetrate the US market. With a lead generation program from LeadGen.com, however, they were able to get into five of the six largest carriers at C-level of which they closed three within a year.
The five salespeople for nationwide distributor of industrial filters had large territories to service, so they had little time for cold calling. So they asked LeadGen.com to do their prospecting - whereby we got them into almost every one of their target accounts in three years.
A leading provider of 3D design software needed to expand their book of business, but their sales force couldn't meet their goal for new business. LeadGen.com put together a marketing program that resulted in hundreds of new sales, enabling them to exceed their sales goals for four straight years.
A producer of fireworks displays was getting outsold by their competition, despite having a better product. LeadGen.com turned around their sales by getting them in with over 60 decision makers, most before the RFPs went out so they could wire the spec and win almost a 50% market share.
A European manufacturer of specialty label paper wanted to break into the US wine market. We got them over 150 appointments with decision makers at leading wineries around the country, enabling them to land over a dozen new accounts worth over $5M/year.
A specialty steel mill had a high-quality, cost-effective niche product, but they had trouble finding suspects worth targeting. LeadGen.com developed a research strategy that enabled them to refine their targeting, get in the door, and become the leading provider in the segment.
An eLearning company was struggling to close barely four new deals per year. A marketing and sales coaching program from LeadGen.com, however, enabled them to find and close 4 new deals per month - resulting in a 1200% increase in revenues!
LeadGen.com taught the 12-person sales team for a P&C insurance agency how to make better cold calls, resulting in a doubling of sales year-over-year.
A small but creative publicity firm knew how to get exposure for their consumer product manufacturer clients, but they had trouble getting the attention of the decision makers. Of thirty targets, we got them C-level appointments at ten - a 33% appointment rate, which netted three new contracts worth over a half million dollars a year.
The manufacturer of an innovative line of dental milling machines wanted to leverage their first-mover position in the market. So they asked LeadGen.com to get them into as many dental labs as possible, which we did - getting them into 36 labs in less than 100 hours.
The manufacturer of industrial sweeping equipment wanted to introduce a new product, but they couldn't get their sales reps to push it. So they asked LeadGen.com to help, resulting in the sell-out of the entire first year's production.
An offshore IT development firm had trouble getting around bias in the market, and finding new business. A cold calling program from LeadGen.com found them enough good leads, and helped them close enough new business to double revenues in 18 months.
A consulting company specializing in hospital management uses LeadGen.com to fill their annual seminar series, returning a 700% ROI year-after-year.
A large auditing firm was able to generate 60% more business, and become the go-to provider in their traditional market, with an ongoing marketing program from LeadGen.com - and then do it again in two additional, new markets.
Underutilization of staff between tax periods was draining profits for a mid-sized accounting firm. LeadGen.com created a promotional program that grew revenues by 60% in less than a year, and brought utilization to nearly 85%.
A logistics firm was unable to recover their investment in refrigeration, no matter what they tried. LeadGen.com came up with a marketing and sales strategy that enabled them to max out their capacity in less than 6 months.
An engineering firm needed to increase their client base, or risk having to lay off staff. So they turned to LeadGen.com to research projects that fit their skill-set, and get them a shot at the business. We found them over $3M in new business, and close enough to achieve full utilization.
LeadGen.com helped a consortium of consumer marketing firms get in the door with over a dozen Fortune 500 firms, landing them three new initial projects worth over $500,000 each!
An asset management systems developer had a great product, and penetration into their local market. But they couldn't generate sales beyond the reach of their direct sales force. Everything they tried failed, until we got them 60 new appointments.
LeadGen.com helped a marketing consultant reposition their client's insurance offering so they could capitalize on an under-served market, getting 11 new appointments and 6 new sales.
A major player in the banking services industry could save potential customers millions annually, but they were being shut-out of the market, and they couldn't figure out why, putting them in danger of failing. So, they called LeadGen.com, and we got them 8 appointments in 40 hours!
An IT Developer with a solution that could potentially help law firms increase their revenues and profitability without adding staff, just couldn't gain any traction with their target audience. We found them five new clients.
In college football, nationally known teams dominate, and that can make it hard for other teams to attract a crowd. And that was just the problem an Ad Agency bought to us to solve - by selling out their luxury boxes.
What works in one market often doesn't work in another. This is what a prominent European Consulting firm found out when it tried to enter the US Market. We repositioned them and found them three multi-million dollar deals.
During the Great Recession a developer of software for contractors watched its sales plummet. After nearly every channel to reach their audience shut down, they found their own business at risk. So, with everything on the line, they called LeadGen.com. And we got them over 50 leads that had a 33% close rate.
Some marketing practices turn value-added products into mere commodities, when in reality they're so much more. That was exactly the situation a copier manufacturer faced when they couldn't penetrate the law firm market. But we got them more than 40 leads per month.
When the owner of a country club found his catering schedule had far too many open slots, he had a hunch that LeadGen.com just might be able to solve the problem for him. We helped them find and book 22 new events.
Sometimes a recession - and the anticipated new economy that will emerge on the other side - presents unforeseen opportunities. But changing your business model may the only way to survive - and enable us to generate over 100 leads for them.
When an educational services company spent money like it was growing on trees to support its network of distributors without any concrete sales results, they turned to LeadGen.com to solve the problem. We developed a marketing program that returned a 600% ROI.
Read "The Lead Generation Paradigm" and learn how to:
So you can achieve - and then exceed - your sales goals, and more!
What are your challenges?
Read "The Lead Generation Paradigm" and learn how to:
So you can achieve - and then exceed - your sales goals, and more!
Growing sales and getting ahead are harder today than ever before.
It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth, market share growth and profitable revenues - over 85% of the time!
If any of the following are among your challenges, "The Lead Generation Paradigm" has the solution.
Challenge #1:
If you're having trouble closing enough leads, you're not alone. Did you know that:
So it shouldn't be a surprise that businesses are struggling. The game is wired for failure.
Growing sales and getting ahead are harder today than ever before.
It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth and profitable revenues - over 85% of the time!
If any of the following are among your challenges, "The Lead Generation Paradigm" is the solution.
Challenge #1:
If you're having trouble closing enough leads, you're not alone. Did you know that:
So it shouldn't be a surprise that businesses are struggling: The game is wired for failure.
Given the high failure rate of most Marketing programs today, it's no wonder that:
But there is a solution.
Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem!
Challenge #2:
Given the high failure rate of most Marketing programs, it's no wonder that:
But there is a solution.
Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem - fast.
Challenge #3:
Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.
Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.
But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.
So you can make your numbers, and call it a legitimate win.
Read "The Lead Generation Paradigm" and close the gap between "where you are" and "where you want to be".
Challenge #3:
Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.
Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.
But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs, not SQLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.
So you can make your numbers before you run out of time.
Read "The Lead Generation Paradigm" so you can close the gap between "where you are" and "where you want to be".
Read "The Lead Generation Paradigm", and learn how to:
Read "The Lead Generation Paradigm", and START WINNING TODAY!
The Business Failure Rate is higher than it's been in years. And it isn't because of the economy. It's because the platforms, the solution providers, and the so-called "marketing professionals" have been selling us a bill-of-goods. (See "The Biggest Lies" below.)
The simple truth is that the game is wired for you to fail. But you don't have to fail.
Read "The Lead Generation Paradigm", and find out how the game is rigged, and:
Learn about what works, in...
Whether it's selling you the pipe-dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.
And business owners, investors, employees, and even consumers have been paying the price.
Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)
Today there are so many lies that it's hard to keep track. But let's try...
The Dirty Little Secret:
Whether it's selling you the pipe-dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.
And business owners, investors, employees, and even consumers are paying the price.
Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)
Today, there are so many lies that it's hard to keep track. But let's try...
If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.
The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.
Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.
If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.
The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.
Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.
Most people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".
But did you know that they never actually did the study?
A Marketing agency made up the line to promote their inbound Marketing services. It was very successful for them. But for their customers? Not so much. Because it isn't true.
Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.
Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you.
Many people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".
But did you know that they never actually did the study?
A Marketing agency made up the line to promote their inbound Marketing services - which was very successful for them. But for their customers? Not so much. Because it isn't true.
Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.
Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you".
"MQL" Is the Very Definition of Waste
John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."
Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But "MQL" is actually just another name for "junk".
If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.
Or just read "The Lead Generation Paradigm", and learn how to generate real, qualified sales leads, instead of more junk.
"MQL" Is the Very Definition of "Junk"
John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."
Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But an "MQL" is actually just a new name for "junk".
If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.
Perhaps the biggest lie is that Marketing can't be held accountable for Sales.
They'll tell you that they don't have the tools, or the time, or access to the prospects, that would enable them to pull leads through the Sell Cycle.
Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.
But it's all nonsense. It's an excuse to avoid accountability, brought to you by an entire industry designed to get you to believe it.
Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.
Perhaps the biggest lie is that Marketing can't be held accountable for Sales.
They'll tell you that they don't have the tools, or access to the prospects, to pull leads through the Sell Cycle.
Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.
But it's all nonsense. It's an excuse to avoid accountability, brought to you by an industry designed to get you to believe it.
Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.
If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Economists will tell you that the only thing that matters is price. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.
But it never seems to be enough. And the reason is because they're all "lies by omission."
Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly - at scale - in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.
Read "The Lead Generation Paradigm", and learn how to position your product effectively in a competitive market.
If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Economists will tell you that the only thing that matters is price. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.
But it never seems to be enough. And the reason is because they're all "lies by omission."
Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly - at scale - in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.
Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.
Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.
But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.
But most of all, it just wastes time, money and opportunity.
Read "The Lead Generation Paradigm" so your sales reps actually can close anyone.
Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.
Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.
But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.
But most of all, it just wastes time, money and opportunity.
Read "The Lead Generation Paradigm", so your sales reps actually can close anyone.
Developing an effective sales engine is a lot more complex than just running ads, or writing a script, and then smiling and dialing.
There's actually a "science" to it.
It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.
Read "The Lead Generation Paradigm", and learn everything you need to learn, in order to do everything you need to do.
Read an excerpt here.
View the Table of Contents here.
See the Sell-Sheet here.
Developing an effective Sales Engine is a lot more complex than just running a bunch of ads or writing a script, and then smiling and dialing.
There's actually a "science" to it.
It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.
Read an excerpt here.
View the Table of Contents here.
Quick take here.