Sales, Marketing and Lead Generation - Expertise and Solutions

Lead Generation: Fix What's Broken in Your Marketing and Sales

Contrary to popular belief, there are no easy answers when it comes to Sales and Marketing. What worked yesterday no longer works. But at LeadGen.com we have a comprehensive and time-tested approach to Marketing and Sales that can enable you to increase your revenue, displace competition, and maximize your profitability.

Strategy

Lead Generation

Promotion

Coaching

LeadGen.com Clients Get Sales

Over more than 30 years, we've helped thousands of businesses achieve - and surpass - their marketing and sales goals.

it-solutions-client

Contractor IT Solutions:
15 New Accounts

During the Great Recession a developer of software for contractors watched its sales plummet. After nearly every channel to reach their audience shut down, they found their own business at risk. So, with everything on the line, they called LeadGen.com. And we got them over 50 leads that had a 33% close rate.
aviation-consultant-client

Aviation Consultant:
30 CXO F500 Meetings

What works in one market often doesn't work in another. This is what a prominent European Consulting firm found out when it tried to enter the US Market. We repositioned them and found them three multi-million dollar deals.
ad-agency-client

College Football:
Season Sell-Out

In college football, nationally known teams dominate, and that can make it hard for other teams to attract a crowd. And that was just the problem an Ad Agency bought to us to solve - by selling out their luxury boxes.
law-firm-it-solutions-client

Law Firm IT Solutions:
5 New Clients

A tech start-up had developed a powerful new Case Management System - one with many more features, and better economics, than the competition. But they couldn't get past the "We're covered" objection - until they put LeadGen.com on the case.
banking-bpo-client

Banking BPO:
$1.2M in New Sales

A major player in the banking services industry could save potential customers millions annually, but they were being shut-out of the market, and they couldn't figure out why, putting them in danger of failing. So, they called LeadGen.com, and we got them 8 appointments in 40 hours!
education-services-client

Education Services:
$3M+ in New Sales

When an educational services company spent money like it was growing on trees to support its network of distributors without any concrete sales results, they turned to LeadGen.com to solve the problem. We developed a marketing program that returned a 600% ROI.
direct-mailhouse-client

Direct Mail House
100+ Appointments

Sometimes a recession - and the anticipated new economy that will emerge on the other side - presents unforeseen opportunities. But changing your business model may the only way to survive - and enable us to generate over 100 leads for them.
country-club-client

Country Club:
$200K in New Revenues

A country club was having trouble filling its weekday tee-times. So they brought in LeadGen.com to promote business golf events - and sold out the season.
copy-machine-manufacturer-client

Copiers:
$1M+ in New Sales

Few businesses are as competitive as copiers. Everyone already has one. And leases are almost unbreakable. But LeadGen.com figured out a way to unhook the client's competition, and steal major market share.
bank-owned-life-insurance-client

Bank-Owned Life Insurance:
6 Strategic Sales

LeadGen.com helped a marketing consultant reposition their client's insurance offering so they could capitalize on an under-served market, getting 11 new appointments and 6 major new sales.

WHY LEADGEN.COM

Is there a gap between "where you are" and "where you want to be"?

Are you tired of Marketing programs that fail to generate qualified sales leads? Are you frustrated with a Sell Cycles that just drags on? Or are you simply sick of the finger-pointing between Marketing and Sales, and worried that you’re missing out on your share of a growing opportunity?

We understand the problem – of spending time, effort and money on Marketing programs and Sales efforts and not getting the results you need. We also know why it’s happening. But if you’ve been burned before, and you’re looking for an approach that actually solves the problem, you’ve come to the right place. 

At LeadGen.com, we can help you close the gap between “where you are” and “where you want to be”.

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Sales and marketing
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WHO WE ARE

Sales and marketing experts dedicated to your success - with the horsepower to make it happen

We are a highly experienced team of Marketing and Sales experts with a 30+ year track record of delivering sales growth to clients in a broad range of industries and markets.

If all you have is a hammer, everything looks like a nail.

SOLUTION AGNOSTIC

If you ask a web developer how to solve your Marketing problem, they’re going to tell you that you need a new website. And if you ask an SEO firm for help making your sales numbers, they’ll tell you that you need to buy their SEO services. This is because, when it comes to Marketing and Sales, the answer you get almost always depends on whom you ask.

That doesn’t mean it’s the right answer. It’s just the answer they have. And it’s not likely to work.

At LeadGen.com, however, we have over 80 different solutions with decades of experience solving virtually every Marketing and Sales problem known to man. So, you get the results you need, instead of just the solutions they have available.

WHAT WE DO

We help you grow your revenue, profitability, and market share

As the “One-Stop Shop for All Your Marketing and Sales Needs”, LeadGen.com provides everything you need to grow your sales, market share and profitability – whether you want to do it on an in-house, outsourced or hybrid basis.

We start by developing a plan that outlines the goals, target audience, messaging, positioning, and tactics needed to achieve desired business outcomes.  This may involve analyzing market conditions, understanding customer needs, competitive analysis, and determining the most effective approaches to reach and engage your target audience, and close sales. A well-crafted strategy serves as a roadmap to guide all marketing and sales efforts and ensure they are aligned with the overall business objectives, cognizant of real-world market conditions.

We then execute the tactics and activities outlined in the strategy. Marketing activities may include creating and implementing promotional campaigns, content, advertising, digital marketing, social media, search engine optimization (SEO), public relations, telemarketing, networking and other activities. Sales elements may include recruiting, training and coaching, as well as Sales Management support. Fulfillment aims to bring the strategy to life, ensuring that demand is effectively stimulated, qualified, converted and closed.

Marketing without accountability for Sales is a hobby. That’s why, at your option, LeadGen.com will participate in, and optionally guide, your Funnel Management/Sales Management process – until you meet your sales goals. Then we raise the bar, and do it again.

LeadGen Sales Engine

Go-to-Market More Effectively, and Close More Business

A platform without the fluff, built for sales growth

Prospect, nurture, and convert more leads with LeadGen.com’s unique marketing and sales engine. With the LeadGen Sales Engine, you can consolidate virtually any marketing function under one platform, streamlining lead generation, enhancing efficiency, and delivering cohesive and impactful marketing results (i.e., sales).

Operating Sectors

B2B: Beat Your Competition

Business-to-Business

In B2B, getting past gatekeepers and voice mail is only part of the problem. You need good targeting, positioning and contact information. You need to get the prospect’s attention, stimulate interest, uncover needs, get on their calendar, and make sure they show up. At LeadGen.com, we know how.

B2C: Create More Demand

Business-to-Consumer

In B2C, breaking through the clutter in the media is only the beginning. Differentiating, managing your reputation, and standing out while also making sure people feel comfortable with you take work and creativity. And then you have the big problem: how to avoid having to lower your price to make the sale. At LeadGen.com, we know what works.

B2V: Own the Channel

Busness-to-VAR

Selling through VARs and Channel Partners has components of both B2B and B2C, which you ignore at your peril. But to be successful you need to look through your customer to your customer’s customer. And you may need to create end-user demand to generate channel interest. At LeadGen.com, we know how.

SMB: Penetrate

Small to Medium-Sized

Whether you're a solo entrepreneur or an SMB, LeadGen.com has cost-effective solutions that can enable you to get your business off the ground, and onto the Growth curve. Our "one-stop shop" has everything you need to stimulate demand, and turn your dreams into revenue.

Mid-Tier: Replicate

Mid-Tier Business

We've been helping businesses get to the next level for over 30 years, filling in the resource gaps, developing and implementing effective marketing strategies, and professionalizing sales forces - because at LeadGen.com, we know what works, and how to make it work for you.

Enterprise: Dominate

Enterprise Business

If you're running a division that isn't getting the love it needs from corporate, we can help. At LeadGen.com we have the flexibility, creativity and solutions you need to get you from "where you are" to "where you want to be" - without needing to ask permission.

Benefits of LeadGen.com

The point of Marketing is sales, not hits or clicks. Business owners understand this, but most so-called "Marketing professionals" today don't. At LeadGen.com, our approach is based on a paradigm where Marketing is accountable for Sales. Because that's the whole point.

Lots of people talk about "lead generation," but there's only one LeadGen.com!

You get revenue, not just activity

With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue.

You get dozens of solutions, in one place

No single solution can solve every Sales or Marketing problem, so we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.

You save time and money

With LeadGen.com you don't have to look all over creation to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.

You get unbiased advice

Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what happens to be on or shelf.

You get meaningful accountability

In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.

You get experience and expertise

Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.

You get one throat to choke

By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.

You won't get burned again

We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.

Marketing Solutions for Your Growth

LeadGen.com is the one stop shop for all your sales and marketing needs.

Market Strategy
Development

Our Marketing Strategy Development solutions are tailored to your business needs, enabling you to create a comprehensive marketing plan that aligns with your goals and target audience.

Lead
Generation

Our Lead Generation solutions combine time-tested approaches with cutting-edge tools to generate high-quality leads, and get you in the door with decision makers who have a need, and who want to talk with you about how you can help.

Digital
Marketing

Through our Digital Marketing solutions, we harness the power of online platforms, including SEO, social media, content marketing, and PPC advertising, to amplify your brand's reach, engage your target audience, and drive conversions.

Recruiting, Training,
Coaching

Our Recruiting, Training, and Coaching services provide you with the right talent, and equip your team with the necessary skills and knowledge to drive successful marketing and sales campaigns, and achieve sustainable growth.

Website Design
and Development

While it’s easy today to create a beautiful Website, creating one that actually triggers inquiries is a whole different challenge. At LeadGen.com, we know what works, and how to make it work for you.

Search Engine
Optimization

Most SEO programs try to get you rank based on common terms which, if they’re popular, puts you in an arms race you can never win. We identify and optimize around keywords you can actually rank and win with.

Prospect List
Development

For direct marketing, having a good list is a critical-path item. At LeadGen.com we have access to ZoomInfo and hundreds of other sources, so you can minimize waste, and maximize your impact.

Email
Marketing

Anyone who tells you that email marketing takes time, or is a numbers game, is only telling you half the story. The half that actually matters is the content, the targeting and the multimedia context.

Executive
Appointment Setting

If you need to get in the door at C-Level - whether you’re targeting SMBs, mid-tier, or Fortune 500 companies - you can’t do it with a script and an autodialer. We know their language, and what it takes to get their time.

Professional
Telemarketing

Anyone can make phone calls. And anyone can even buy an appointment. At LeadGen.com we get you in the door with prospects who have a need, and who want to talk with you about how you can help.

Reputation
Management

The unfortunate side effect of published ratings is that bad ones can drown out good ones. Cleaning them up has become as necessary a Marketing work-item as touting your features and benefits.

Print
Marketing

The whole world may have gone digital, but sometimes “old school” can do a better job at breaking through the clutter. If the best way to get through to your market needs a first class stamp, we’re in.

LeadGen.com Means Sales

From Fortune 500 brands to start-ups and everything in between, we’ve delivered sales growth in every industry and sector.

LeadGen Unleashed:
Sales and Marketing Insights

The LeadGen.com blog is your gateway to untangling the art and science of marketing, sales, and lead generation, empowering you to harness their full potential and drive success.

Grow With Us

Contact Us Today!

Tired of throwing good money at bad marketing? We can help. Dead serious about growing your business? So are we.

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