The Horrible Job Market
There's a reason why the job market is so bad for Marketing professionals. But it's not you. And it's not them, either. It's the other "them".

If They Can't Generate Good Leads, They'll Just Generate Bad Ones
Pay-per-Lead is fine for B2C. The reason - and the vendor knows this - is that, if you don't pay for the lead, there are 50 other companies who will. (In fact, the lead you just bought from your PPL provider might be sold to 50 other buyers anyway.)

Anyway, with pay-per-lead, if the vendor can't generate good leads, they're going to generate bad ones, just so they can get paid.

How is that a recipe for success?

Insta Success
A branding opportunity.

Corporate Overview
There's an old saying that says: If all you have is a hammer everything looks like a nail. It means that if you call an SEO company, and ask them what you can do to increase your sales, they're going to tell you that you need to do SEO. It means that if you call a telemarketing firm, and ask them what you need to do to increase your sales, they're going to tell you that you need to do telemarketing. What sense does that make when it comes to developing a unique and effective marketing strategy for your company?

You've tried all the rest. Now try something that actually works.

The Google Catch-22
You can't be found by people who aren't looking for you.

No SEO!
My way or the highway.