Targeting Games
Less is more, when it comes to Marketing.

Old Dads
Stop blaming the Baby Boomers. It's not our fault.

Too Late
You should have been here yesterday!

Guarantees
If you need a guarantee from your Marketing partner, reconsider.

Leo Tolstoy Was Wrong
All successful businesses are not alike.

3 Things to Do in August 2020
As we're starting to come to terms with the economic effects of the Coronavirus-induced recession, there are three things you have to do:

1. Use data mining or market research to identify high-probability targets to go after, and eliminate low probability targets from your efforts.

2. Buy mind-share by cranking up your branding and promotional activity.

3. Hammer the market with direct marketing.

For many companies, these are different from what you could get away with before. But the world has changed.