Unfair

If you're not getting your fair share, it might be because the game isn't actually fair.

Many business owners are under the illusion that there's some fair share of the market that they're entitled to. But nothing could be further from the truth.

Your competition gets a vote, and you have to assume that they're smarter, faster, and more adept than you.

That doesn't mean you have to be unethical. It's just that "showing up" is no longer half the battle.