In our last episode...

The fascinating thing about large-scale failures is that they rarely begin as failures.

Most begin as ambitious, well-intentioned initiatives backed by:

• smart people
• funding
• expertise
• confidence
• and momentum

And yet many progressively lose stability over time.

That’s one of the questions behind The Business Initiative Study:

Why do some initiatives remain coherent and commercially effective…

while others gradually begin to fragment, and eventually fail?

We’re currently looking for additional participants to share their experience with a Business Initiative - either one that failed or one that succeeded.

LeadGen.com/Research