Why did the Marketing Director cross the road?
The Rest of the Story...
To interview for another job.
It's no joke that the digital Marketing Director position that grew in prominence over the last decade has fallen on hard times. Most of the tools they use simply don't work. And so most end up jumping from company to company, just hoping to get lucky.
It's also because most of the tools available today don't work very long. Marketing today is an arms race; so if you can't tell the fools and the fool's gold, you might end up having to cross the road, too.