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You Too


Evidently, a lot of people think that things like New Coke, and Apple forcing people to listen to U2, are good examples of “marketing fails.”

But I guarantee you that, if you had been working for those companies at the time, you would have been, like, “Hell, yeah! We can do this!”

So, I wouldn’t be so quick to criticize.

The fact is that most marketing fails are much more prosaic. And people do them all the time.

In fact, you’re probably doing them right now.

For example, this company decided that their marketing strategy would be to post their promotional content on someone else’s inquiry form.

The Rest of the Story...

How is that different from making me listen to “Songs of Innocence”?








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